Digital payment platform, Freecharge, which offers consumers across the country the chance to make prepaid, postpaid, DTH and electricity bill payments for utility service providers in addition to leading online and offline merchants. The company has been in an expansion mode and recently went past the million milestone.
Govind Rajan, CEO, Freecharge, said, “We are excited to be a part of over 100,000 merchants’ digital payment journey. In the last 8 months, we have expanded our reach in various sectors like F&B, travel, e-commerce, retail, entertainment, ticketing, etc. making our wallet ubiquitous in consumers’ daily lives. We have built a robust ecosystem by fostering a series of partnerships to achieve our mission of becoming Digital Payment Operating System of India.”
One can use Freecharge wallet at several Point of Sales terminals and online gateways. For instance, at places like Shoppers Stop, McDonalds, Cafe Coffee Day, Haldirams, and others, a customer just has to use the OTP (One Time Password) which will be sent through an SMS (if s/he has downloaded the app on phone) and the payment will be done in almost less than 10 seconds. Freecharge can also be used for online payments at Red Bus, Clear Trip, Oyo, Cinepolis, Yepme, Zivame.
According to a recent Neilsen study, Freecharge Wallet is the fastest growing wallet in the country with a reach of 30% and it has a success rate of 99%.
By: Kritika Rastogi
