India Bath & Shower Market Outlook

India Bath and shower market is segmented mainly into body wash & shower gel products and bath bar soap products. The report covers the detailed insights of the bath and shower products market in the Indian market. The report covers the Indian bath and shower market in a detailed segmental analysis with the value analysis. The report also covers the leading companies that are involved in the manufacturing of the bath and shower products. The different brands and companies involved in the organized bath and shower market in India are also analyzed in this report. The report also gives an idea on the product variant pricing analysis of each of the product available in the body wash & shower gel and bath bar soaps market.

Bath and shower products have seen a mature growth in the recent years in India. Increasing disposable income, rapid urbanization, growing middle class people, rising awareness, and the increasing availability of specialized bath and shower products for men, women, infants, kids have been some of the major growth drivers of various bath and shower such as body wash & shower gel and bar soaps products in India. India bath and shower market grew with a CAGR of about 10.44% in the period of five years from 2010 to 2015. People habitually use bath soaps for personal wash in their daily lives. They are bifurcated as beauty soap, health soap, herbal soap and medicated soap. Body wash and shower gel market is still very small. Its premium prices and consumer’s most preference for bath soaps restrict the adoption of body wash and shower gel products. However, the increasing number of players interested to enter this segment is one major reason for developing market for body wash and shower gel products. 

According to “India Bath & Shower Market Outlook, 2021”, the Indian bath and shower market is greatly penetrated and competitive. Many companies are present in the Indian market as people are shifting more towards the hygiene side. Health concerns have always been a major factor to the Indian consumers and so are the manufacturers who are trying to market the product with the same aspect. Hindustan Unilever Limited, Wipro Consumer Care and Lighting, and Godrej Consumer Products Limited are some of the companies that have acquired a major share in the Indian market. The consumption of bath bar soaps is high, where as it is very low for body wash and shower gel products as it is still a new category for many consumers. Moreover, being a premium product, it could not make space in every consumer’s market even in urban India. People prefer bath bar soaps as it has been traditionally used among millions of consumers. Manufacturers are promoting these products by celebrity endorsements, promotional activities in various events and awareness campaigns to make the consumers aware about the new products and variants. HUL with its 8 brands dominates the Indian bath and shower market along with being a leader in body wash & shower gel and bathing soap categories, followed by WCCLG, whose Santoor is the top selling soap brand in India. In the coming years, more brands are expected to make their presence in the Indian market. Innovative variants and product development has driven the body wash & shower gel and bar soap market in past few years, and will continue to expand the categories by introducing newer products. Manufacturers are coming with many herbal substitutes to the present body wash and bar soaps in India.