Advertising agency Leo Burnett Group Thailand aims to use its creativity to help brands and sales grow amid tougher competition.
It also plans to overhaul its methodology by focusing on how to solve the root of clients' problems instead of providing only a short-term solution.
Chief executive Songkran Sethesompobe said the agency will not only be a media and advertising agency but also serve as a puzzle solver for its clients.
Leo Burnett will try its best to understand what is the real problem and come up with the best solution.
Mr Songkran said the digital world has become more challenging for media and advertising agencies, so Leo Burnett must adapt to create uniqueness to compete with others.
"Media and ad agencies wishing to survive must create the clearest positioning for themselves," he said.
He believes the new methodology will not only benefit Leo Burnett's clients but also bring higher profits.
Mr Songkran said people's behaviour has continually changed and the challenge for media agencies is to use the best tools to get messages across to consumers.
He forecast the overall media and advertising agency industry will grow revenue by 3-5% this year, while Leo Burnett will have double-digit growth to mark its 50-year presence in the Thai industry.
He was satisfied with Leo Burnett's revenue in the first quarter even though the overall industry saw an 8% decline in advertising spending due to the economic slowdown.
Publicis One Thailand, the French advertising and public relations group, recently restructured its business organisation and has announced a new management unit in Thailand comprising four media agencies under its umbrella -- Saatchi & Saatchi, Publicis Thailand, Starcom Mediavest Group (SMG) and Leo Burnett Thailand.
The restructure in Thailand was done in line with the French parent advertising and public relations group with an objective to enhance media creativity to cover various client needs.
"All members of Publicis One will be able to share each company's knowledge for improving their business potential but they won't share the confidential information of clients," said Mr Songkran.