Lighting up the region with LED solutions

General LED FZE offers optimum lighting solutions with reduced energy consumption and maintenance cost

General LED FZE is a US-based lighting company established in 2003 with a strong commitment towards delivering comprehensive, high-performance LED lighting solutions for projects and retrofit applications in the field of LED architectural lighting (indoor and outdoor) and signage lighting.
With design, development and testing facilities in the US and manufacturing facilities in China, Europe and US, the organisation caters to a global clientele, and has a wide variety of products that follow stringent quality assurance measures and 100 per cent compliance to global standards of manufacturing and testing.
"Our mission is to bring value to our customers, while enabling them to achieve greater growth and competitiveness. Our unrivalled focus is to continue to provide comprehensive LED lighting solutions with high performance, quality products to drive the LED growth in signage and architectural lighting markets," said Veeru Veeramani, Vice-President - MEINA, General LED FZE.
Just recently, the organisation acquired the Tridonic Signage Business, which extended its global footprint across various regions.
"Delivering competitive LED Lighting solutions techno-commercially as a package has been the company's motto, which we feel is well-reciprocated, by way of getting the due identity and position in the marketplace. Demonstrating efficient return on investment is also our USP," he said.

State-of-the-art technology
With strong support from investors, namely McCombs Family Partners in the US and PAL Group in the UAE, the company indulges in Research and Development to generate advanced LED technologies -such as the VersaLenz® Advanced Optics  - that have been implemented into its products, SignRayz®, SignRayz® PRO and BoxRayz® LED module products.
This has helped reduce the number of LED modules per sign by up to 50 per cent, which significantly reduces the labour cost of populating signs, energy consumption and maintenance cost.
Another key technology is Capzul® Waterproof Encapsulation that ensures its products - AgiLight's SignRayz®, SignRayz® PRO and BoxRayz® LED modules - are waterproof with IP68 rating and fully protected from sulphur and salt chemical corrosion.
The thermal management of these LED modules has achieved 50,000 hours lifetime within a wide ambient temperature range of -40oC to +60oC. General LED's recent acquisition of Tridonic Signage business will combine both organisations' technologies and manufacturing capabilities and further accelerate the pace of future innovations.

General LED FZE team at your service.

 
LED trends in the Middle East
According to Veeramani, the Middle East market has fully evolved to adopt LED lighting solutions, with improvements in energy savings, maintenance cost reduction and better lighting quality.
"Authorities have been encouraging LED solution providers like us for new projects and retrofit assignments for over 10 years in the region. With this, we are motivated to develop more products and solutions to suit the region's applications," he added.
The LED lighting market share in the region is on the rise and Veeramani predicts that conventional light sources may no longer be in use in the next two to three years.

Collaborations
General LED FZE works alongside designers and consultants involved in brand identity signage, architecture and other applications, who acknowledge the unique value propositions of LED products for prestigious projects.
"The scenario has been a 'Learn and Deliver' programme, whereby we discuss and understand their projects' needs in detail and arrive at bespoke LED lighting solutions, besides assisting them in generating the most optimum lighting design solutions and transforming ideas into reality," he said.
Future plans
To date, AgiLight enjoys a strong presence in the LED signage market in North America, South America and Middle East region. Now with Tridonic Signage on board, which has a strong presence in Europe, Asia and Australia, General LED FZE is well on its way to consolidate and expand its presence in these markets with existing business partners and new clients.
"AgiLight's acquisition of Tridonic Signage business allows us to extend and enhance our global position as the preferred LED partner of sign companies that paves the way for us to become among the largest LED sign suppliers in two to three years.
Our ambition is to set up a sophisticated and fully automated plant in the US by 2018," said Steven Moya, CEO and President of General LED Inc., US.
Going forward, the company is looking at India and Africa as thrust areas to develop in 2016-17, having huge potential for LED Signage business.

- farhana@khaleejtimes.com

Farhana Chowdhury

• farhana@khaleejtimes.com