JOIN USRun by sisters-in-law, Madhavi Rongala and Jyothsna Rongala, who are passionate about reviving and popularising traditional Indian handloom saris, ‘House of Taamara’ caters to the modern woman through their stylish dresses and kurtas.
Their knowledge of Indian textiles, elegant taste and flair for modern styling is reflected in the selection of garments and accessories.
With maxis and kurtas in bright and vibrant colours, the newest collection will make heads turn.
“I love maxis, which is why I am excited about the new outfits. The colours speak for the season and the georgette makes them fall well on the wearer,” says Madhavi.
She adds, “There are also many exclusive kurtas that can be worn as stand-alones for a contemporary twist or teamed with leggings to give an Indian touch.”
With add-ons like shirt jackets which make the look stand out, the woman of today has a lot to choose from.
This family-run retail business showcases the finest handloom traditions and also houses beautiful jewellery which can be creatively paired with the clothes.
“We try to make traditional craftsmanship meet modern aesthetics. Our jewellery consists of exquisite pieces that have been given an antique look,” adds Madhavi.
Though the store is popular for its diverse textile heritage, which includes ‘ikat’ cottons and silks, tussar, ‘kalamkari’, ‘mangalagiris’, ‘gadwals’, ‘Benarasi’, ‘muslins’ and Kanchivaram cottons, Madhavi believes that fashion should be accessible to everyone.
“If someone walks into the store and doesn’t find a sari, they will have more choices to look at,” adds Madhavi.
Sushmitha, a second-year student of A M C Engineering College, wore a seagreen georgette maxi with an embroidered yoke along with gold polished brass earrings and a bracelet of semi-precious stones.Punchline: “The look is perfect for an elegant evening.”
Price: Seagreen georgette maxi (Rs 6,525), earrings (Rs 2,450) and bracelet (Rs 3,950).
Shaeema N K, a first-year MBA student of ICFAI Sikkim University, slipped into a pink georgette maxi with an embroidered yoke.Punchline: “The work is a nice contrast to the colour of the garment and I love how it’s been played around with. The maxi is very comfortable.”
Price: Pink georgette maxi with an embroidered yoke (Rs 6,525)
Shalni Gowda, a final-year MSc student of Seshadripuram College, wore a kalamkari cotton kurta along with a silver neckpiece and ‘jhumkis’.Punchline: “The outfit can be worn as a dress or as a ‘kurta’ with leggings. The pattern is interesting.”
Price: Kalamkari cotton kurta (Rs 6,975), silver neckpiece (Rs 19,038) and silver ‘jhumkis’ (Rs 12,075).
Ashika, a final-year MSc Biotechnology student of M S Ramaiah College, wore a black maxi with an embroidered yoke. Punchline: “The georgette maxi falls well on anyone and I love the neckline. One doesn’t need to make much effort to look dressy with this look.”
Price: Black georgette maxi with embroidered yoke (Rs 6,525).
Dia Shetty, a final-year MBA student of M S Ramaiah College, wore a maroon kurta with an indigo jacket and wore brass earrings and a neckpiece.Punchline: “I love the look and the combination.”
Price: Kurta (Rs 4,700), jacket (Rs 5,000), brass earrings with gold polish (Rs 3,150), brass neckpiece with gold polish (Rs 2,650) and another neckpiece (Rs 2,750).
Seema, a final-year engineering student of B I T College, wore a lime yellow maxi with brass earrings and a bracelet.Punchline: “The colour peps up the mood, not to mention the feel of the garment.”
Price: Lime yellow maxi (Rs 5,800), brass earrings with gold polish (Rs 1,350) and bracelet with semi-precious stones (Rs 3,950).