Courtesy of LVMH
Some might think that Acqua di Parma is a perfume and a perfume alone. Such an assumption would be wrong considering that today this famous perfumery, founded in Parma as a complement to men's tailoring, is much broader and aims to involve - thanks in part to its Acqua di Parma branded Spas - various aspects of beauty and lifestyle products.
Over the course of the Journées Particulières in which the LVMH group of Bernard Arnault opened its many Houses to the public, Acqua di Parma displayed the attention to detail of its operation through its flagship store in Rome.
From the rigorously handmade workmanship behind its boxes, the celebrated yellow hat boxes that are a symbol of the brand to the luxurious badger hair and silver tipped badger hair shaving brushes.
The Acqua di Parma boutique, which is located in piazza di Spagna in Rome, is inspired by Italian manor houses. In addition to the enveloped furnishings and the clean lines, the light fixtures are true works of art.
Passing through a reading room furnished with Frau armchairs, here customers find themselves in a Spa area where they can relax with hand massages using products from Acqua di Parma’s spa line.
Acqua di Parma’s veritable barbershop, where you can enjoy the experience of a real "Italian shave” while sitting on an original Gioia barber chair from Catania, is almost fully booked every day.
