At 22, a queen of the small screen

Sitting at a computer, turning on the camera and clicking on the microphone, 22-year-old Xia Keke smiles, chats, sings and sometimes stands up and dances inside a pink room filled with dolls.

Flowers, stickers and other virtual gifts constantly appear on her computer screen. Twice a day, about two to three hours at a time, she communicates with her fans this way.

"The key to being a host is to innovate, otherwise fans will leave you. And the most difficult time is when you reach a bottleneck and you don't know how to improve yourself," says Xia, a leading personality on the live broadcasting platform YY.com.