Best Practices Webinar: Minimizing Survey Fatigue

How many times this week have you been invited to provide feedback by a company you’ve recently bought from?

Survey fatigue is an important topic in Market Research, as respondents often experience it, and data quality can suffer as a result. Confirmit has compiled a set of practical best practices from our own expertise and from discussions with some of our Market Research customers, to help you overcome challenges linked with survey fatigue.

Respondents are sophisticated creatures and a one-size-fits-all approach to requesting feedback just isn’t good enough. For instance, web surveys perform very well, but what if they’re opened on a mobile device and lead to a frustrating experience due to tiny buttons and hard-to-read scales? What if you’re catching respondents at the wrong time for them to respond? And are you maximizing your sample and panelists’ preferences?

In this webinar, Miguel Ramos, Subject Matter Expert at Confirmit answers the following questions:

• What challenges should be considered, from the design phase of the survey invitation to the “Thank You” message at the end of the survey?
• How can you reduce the survey length and ensure you only ask what’s needed?
• What is the value of regression techniques to identify patterns in a survey?
• What are key best practices for email invitations and reminders?
• How do incentives come into play?
• How can metrics help with declining completion rates? 

Speakers: 

Miguel Ramos

Subject Matter Expert

Confirmit

With more than 15 years’ experience in mobile technologies, quality assurance and technology strategy and implementation, Miguel Ramos is a Confirmit Subject Matter Expert in the EMEA and Asia Pacific regions, developing solutions for both Voice of the Customer (VoC) and Market Research.

In this role, Miguel works with organizations to design, implement and deploy feedback and research strategies that maximize response rates and generate ROI across a range of industries. He has extensive international experience in managing projects for the telecommunication and finance industries and has an excellent track record in delivering projects that drive results. Miguel holds an MBA from Durham University (UK) and was recognized by Survey Magazine as one of the ’20 Researches You need to Know in 2015’.