Sony introduces 4K HDR, a new video standard in television to consolidate leadership in premium 4K TV segment

Sony today introduced a new 4K High Dynamic Range (HDR) television series. Designed to deliver a greater brightness range and higher contrast, the new 4K HDR TV line makes the best use of 4K HDR content with its unique technologies in a slim design.

The television industry is going through a revolution. High-end new technology TVs, 4K in particular are growing rapidly. 4K TV sales increased from 200,000 units in 2014 to 1 million units in 2015 and expected to cross 3.2 million in 2017, a 1500% growth as per GfK statistics. Sony is leading this growth, the company recorded six fold increase in 4K TV sales in 2015 as compared to 2014.

Satoru Arai, Head, Sony Middle East, said: “Sony will continue to focus on 4K and large screen TVs. We will redefine this fast growing segment by introducing six new 4K HDR models that will deliver enhanced viewing experience with our unique technologies. This combined with the advanced usability of Android function truly makes our 4K HDR TVs the future of television.”

HDR is a burgeoning video standard that greatly expands the range of possible visual expression by reproducing higher brightness, higher contrast and more vibrant colours. Sony’s new Slim Backlight Drive™ technology with a new grid-array backlighting structure, which was previously only available with full-array backlighting systems, further allows X-tended Dynamic Range™ PRO technology to boost peak brightness and black levels more precisely and enhance contrast levels, while maintaining a slim form factor. The 4K Processor X1™ and its precision colour mapping technology allows TRILUMINOS™ Display to reproduce a wider colour range with accurate colour details at any brightness level. The X1 also improves the streaming quality of 4K HDR images provided by Internet video services.

But the viewing experience goes beyond just the screen. When hung against a wall, the X93D series sits close to the wall and virtually disappears into it, leaving behind nothing but the picture itself. When the television is set on a TV rack or a cabinet, its clean cable management keeps wires out of view and looks equally elegant when viewed from behind.

Sony’s 4K HDR TV series also runs on Android TV™ with Sony’s exclusive user interface. From live TV broadcasting to Internet video services, the seamless user interface Content Bar includes enhanced content navigation along with voice search.

The 4K HDR TV series ranges in screen size from 55” class to 75” class.

2016 BRAVIA™ 4K TV Line-up:

X93D Series (55” and 65” Class models) 4K HDR TV

• HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, with HDMI and USB ports.
• Features Slim Backlight Drive™ with a unique grid-array backlighting structure that distributes the backlight source more precisely to each specific zone of the screen, while maintaining a slim display.
• Features 4K Processor X1 to improve clarity, colour accuracy and contrast of HD, 4K and 4K HDR videos.
• Includes X-tended Dynamic Range PRO to produce our best contrast ever, enhancing HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting algorithm.
• Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
• Uses 4K X-Reality™ PRO to provide stunning detail with Sony’s unique reality creation database algorithm whether you are viewing a TV broadcastings, DVD, Blu-ray Disc, Internet video service or digital photos.
• The ultra slim design hangs very close to the wall with a sleek rear design and clean cable management for table top mount.
• Android TV™ lets you explore a world of movies, music, photos, games, search, apps and more. Use Voice Search to find content, ask questions and control your TV. With Google Cast™, you can easily send content from your smartphone or tablet to the TV. And with access to Google Play™, you can enjoy what you like on a smartphone or tablet on your TV.
• Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.

X85D Series (55”, 65” and 75” Class models) 4K HDR TV

• HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, with HDMI and USB ports.
• Features 4K Processor X1 to improve clarity, colour accuracy and contrast of HD, 4K and 4K HDR videos.
• Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
• Uses 4K X-Reality™ PRO to provide stunning detail with Sony’s unique reality creation database algorithm whether you are viewing a TV broadcastings, DVD, Blu-ray Disc, Internet video service or digital photos.
• The ultra slim design comes with sleek rear design and clean cable management for table top mount.
• Android TV™ lets you explore a world of movies, music, photos, games, search, apps and more. Use Voice Search to find content, ask questions and control your TV. With Google Cast™, you can easily send content from your smartphone or tablet to the TV. And with access to Google Play™, you can enjoy what you like on a smartphone or tablet on your TV.
• Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.

The new line of BRAVIA™ 4K HDR from Sony will be available at Sony Store and selected authorised outlets from the following time.