DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "MVNOs in the Middle East: Saudi Arabia Emerges as the Largest MVNO market in the Middle East in 2015" report to their offering.
'MVNOs in the Middle East: Saudi Arabia Emerges as the Largest MVNO market in the Middle East in 2015' report provides an overview of the MVNO market in the Middle East and covers a variety of business models adopted by MVNOs to target their local markets.
Key Findings
- Currently, ethnic models are the most prevalent MVNO business models in the Middle East, being adopted by 36.4% of the total MVNOs present in the region. This is followed closely by MNO sub-brands, accounting for 27.3% of all MVNOs in the Middle East. Major MVNOs in the Middle Eastern market include FRiENDi, Virgin Mobile, Renna and Lebara.
- Regulators are increasingly assessing the potential benefit of MVNOs in the mobile market. This is largely to support further liberalization efforts to boost price competition and service innovation. Further support for MVNOs in mobile markets is being addressed through reducing MTRs, harmonizing the tariff differentials between off-net and on-net voice traffic and implementing mobile number portability services. This will help to ease up barriers to entry for new MVNOs.
- Given the oligopolistic market structures of many Middle Eastern mobile markets the barriers to entry for MVNOs is relatively high. A key factor inhibiting the competitiveness of MVNOs in the region is regulation on tariffs. In many cases, MVNOs aim to offer discount prices for mobile services, however, in the Middle East, minimum price floors result in many MVNOs failing to acquire or maintain significant subscriber market share. Nonetheless, some MVNOs are taking innovative approaches to market entry, for instance, Virgin Mobile's use of social media and digital marketing has enabled the MVNO to acquire a significant number of subscribers in Saudi Arabia since its launch in 2014.
Key Topics Covered:
- Introduction: MVNO definition and main business models
- Global and regional MVNO market context
- Market details: Case studies
- Conclusions: Key findings and recommendations
- Appendix: Acronyms and Definitions
Companies Mentioned
- 012 Mobile
- Cellact
- Cellcom
- FRiENDi
- Home Cellular
- Lebara
- MCI
- Mobiy
- Omantel
- Ooredoo
- Pelephone
- Rami Levy Mobile
- Renna
- STC
- Virgin
- Virgin Mobile
- YouPhone
- Zain
For more information visit http://www.researchandmarkets.com/research/39rhbf/mvnos_in_the
