Browse the shelves of your neighborhood headshop and you'll notice a few themes. Deadhead stuff. 420 aliens. Rasta. It all looks like something you'd see perched on a milk crate in a frat house. The dude vibes are strong.
Granted, smoking accessories have gone upscale as marijuana moves ever further into the mainstream. Some are so highly designed they don't even look like smoking accessories. But Luren Jenison still saw a problem. "We noticed a lack of female-driven retail experiences for smoking accessories," she says.
That prompted Jenison and a friend to launch Sweetflag, a woman-owned online retailer of gorgeous high-end pot paraphernalia with a feminine bent. You'd find some of the stuff in any headshop, but Sweetflag also offers an assortment of pipes and accessories made by artisans who work with porcelain, wood, quartz, and horn. "They're not something you're going to hide away in a drawer," Jenison says.
Sweetflag brings an element of fun to the genre---ceramic apple pipe, anyone?---and some unexpected surprises like miniature zen gardens and a stash tin with a magnifying glass you can use to spark a flame if you've lost your lighter. (Happens to everyone.)
To keep you entertained after using its other products, Sweetflag has a web-based stoner playground called Experience. It features kaleidoscopic imagery, looping GIFs, and snippets of sound in a pop cultural stew sure to bring your chill to the next level.
