April 28, 2016 11:29 AM
Stella McCartney was appointed for the second time creative director for the Team GB Olympic kit. Today the designer and adidas unveiled the new designs based on the contrast between innovation and tradition, featuring the new coat-of-arms that pays homage to the four UK nations, to underline the bond between the Olympics and Paralympics teams.
The collection – featuring elegant silhouettes and bold prints – was created employing the most innovative technologies studied by adidas experts and in collaboration with a number of the athletes.
New materials used include ADIZERO® that makes fabrics 10% lighter than those worn in 2012, for a faster and improved performance, and CLIMACHILL™ to give a cool sensation to the wearer, a very important feature to combat the humid-hot climate in Rio next summer.
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