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Proudly Supporting India's Olympic Gold Quest From the London 2012 to the Rio 2016 Summer Olympics
[April 27, 2016]

Proudly Supporting India's Olympic Gold Quest From the London 2012 to the Rio 2016 Summer Olympics


MUMBAI, April 27, 2016 /PRNewswire/ --

Ethinos Digital Marketing is Proud to Support Olympic Gold Quest (OGQ) and its Athletes in Their Endeavour of Fuelling India's Dream of Winning Gold Medals at the Biggest Sporting Event on the Planet - the Olympics

Working in alignment with OGQ's mission of raising support and developing the most deserving medal prospects, Ethinos has helped make this a nation-wide movement. By effectively using digital marketing channels and social media marketing to create awareness, arouse passion and drum-up support for India's sporting champions. Says Viren Rasquinha, CEO, Olympic Gold Quest and former captain of India's national field hockey team, "It's simply been awesome working with Ethinos; their creative ideas and digital expertise has brought us closer to our vision. What they do matters so much - not only to OGQ and the athletes but also to the nation. Couldn't have asked for more in a digital marketing agency."

     (Logo: http://photos.prnewswire.com/prnh/20160427/10144973 )

For the London 2012 Summer Olympics, Ethinos helped not just organically grow the OGQ Facebook fan base from 2,000 to over 25,000 but also kept them actively engaged and enthusiastic through dialogues, quizzes, regular content updates, and other interesting interactions. Ethinos also extended individual support to several athletes, including Saina Nehwal, Mary Kom, Gagan Narang, and Shiva Thapa by setting up, managing and monitoring their social media profiles. With cheers, love and funds pouring in from individuals and organizations, 4 champins who went on to win a medal happened to be powered by OGQ.



And today, this ongoing seminal work has resulted in growing the Facebook fan base over 7 folds from 25,000 to 1,87,600, growing the number of Twitter followers over 10 folds from 5,200 to over 51,600, and more than 100 champions being powered by OGQ, 17 of which have won a 2016 Olympics quota place for India. Collectively, the Facebook profiles of these athletes managed by Ethinos boast of a presence of more than 10 million. What's notable is that all this has been achieved organically. Following the huge support, prospective medallists have been receiving world-class training and fitness equipment, and high-end professional, nutritional, and administrative assistance in helping bridge the gap between the best athletes in India and the best in the world.

On the road to Rio 2016, Ethinos is working closely with OGQ in deploying new and innovative platforms of engagement, creating fresh content and garnering online support to reach a new crescendo. Says Siddharth Hegde, Managing Director at Ethinos, "Our support for OGQ speaks about our passion for the cause. It's been rewarding for us knowing that we have made a difference to the athletes, and improved India's prospects for winning medals. The several awards that came our way for this work has been the cherry on the cake."


As the flame of hope is kindled in the hearts of more and more Indians, stay tuned in to see this movement grow from strength to strength.

About Ethinos Digital Marketing

Ethinos Digital Marketing is one of India's fastest growing, leading, full-service digital marketing agency offering its clients Digital Marketing Strategies, Social Media Marketing, Search Engine Marketing (SEO & PPC), Branding & Designing, Mobile Marketing, Email Marketing & Content Marketing.

Please visit www.ethinos.com for more information.

Connect with Ethinos on Social Media:  Facebook Twitter LinkedIn | Slideshare

Media Contact:

Alfred Barretto

[email protected]

+91-9773168221

Social Media Manager

Ethinos Digital Marketing


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