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Naturally Splendid Attends International Trade Shows and Presents in Geneva at NutraIngredients Awards

2016-04-26 09:19 ET - News Release

(via Thenewswire.ca)



VANCOUVER, BRITISH COLUMBIA / TheNewswire / April 26, 2016 - Naturally Splendid Enterprises Ltd. ("Naturally Splendid") (FRANKFURT:50N) (TSX VENTURE:NSP) (OTC:NSPDF) is pleased to
provide the following corporate update.

Member' s of Naturally Splendid's senior management recently returned from the 20th edition of the Food & Hotel Asia (FHA) trade show in Singapore, where they attended as official members of the Canadian Trade Delegation. FHA2016 reported this has been the largest event thus far in their history. The event broke records in many areas including a staggering record of 47,630 trade buyers from across Asia and beyond. FHA2016 is the largest trade event of its kind in the region and this has been the largest FHA event to date thus far.

Naturally Splendid CEO Mr. Craig Goodwin states, "We would like to thank the many Canadian Foreign Trade Ministers that spent time with us over this four day event. We are now in the process of identifying the most attractive SE Asian regions to initially penetrate and are developing a strategy that will be implemented shortly. Additionally, we had multiple meetings with distributors from a number of countries in the SE Asia region who have expressed an interest in partnering with Naturally Splendid to import not only hemp based products, but the full range of plant based ingredients that we offer. Our objective is to replicate the success that we are seeing from the recently launched export program to South Korea, in multiple countries in the SE Asia region".

In regards to South Korea, Naturally Splendid will be attending its second trade show as official members of the Canadian Trade Delegation when it attends Seoul Food 2016, May 10 - 13 in Seoul, South Korea.
Seoul Food 2016 reports they are looking to expand on its record breaking year in 2015. Seoul Food and Hotel provides participating countries with an opportunity to meet with key importers, distributors and industry buyers from retail, catering and the hospitality trade across Korea. With Korea's position as the 13 th largest economy in the world, this is arguably one of the most significant importing countries in the world. A fact made even more relevant given the recent Free Trade Agreement signed between Canada and South Korea, thus creating new business opportunities for companies like Naturally Splendid. Seoul Food 2016 is organized in a partnership between Allworld Exhibitions, who organize Asia's largest food and hospitality exhibitions, alongside KOTRA, Korea's government trade promotion agency.

At the same time Naturally Splendid is attending Seoul Food 2016, a senior management contingent will be in Geneva, Switzerland presenting at the prestigious NutraIngredients Awards. Naturally Splendid is a finalist for the prestigious NutraIngredients Awards, in the category of Start-up Ingredient of the Year, for their innovative omega ingredient HempOmega(R). The NutraIngredients Awards are a showcase for the nutrition and supplements industry.

Naturally Splendid VP of Operations Mr. Bryan Carson states, "For HempOmega(R) to be one of three finalists in this category already separates ourselves from the vast majority of new ingredients being brought to market. We are presenting not only to NutraIngredients and their selection panel, but a number of the largest food manufacturing companies in the world. Recognition at this level further legitimizes the significant ingredient we have developed with HempOmega(R). We are honoured to be selected as a finalist for this award and anticipate further opportunities for HempOmega(R) originating from the presentation in Geneva."

Carson adds, "The science and technology that Naturally Splendid has invested in is a significant differentiator between ourselves and other more hemp specific companies. We very much believe in hemp as a superfood and its abundant commercial appeal. However, we are confident that HempOmega(R) represents a significant competitive advantage that allows us to penetrate lucrative omega markets not accessible to the more traditional hemp offerings. These omega markets currently represent billions of dollars in annual sales through numerous distribution channels including human, pet and livestock applications. We will be aggressively pursuing these developing opportunities".

The NutraIngredients Awards
The NutraIngredients Awards are organized by NutraIngredients.com, which is published by William Reed Business Media . William Reed has been providing market leading business information for over 150 years. The markets served by William Reed are central to everyone's life. They include food and drink, where the company's reach extends across manufacturing, retail, wholesale and hospitality, along with pharmaceuticals and cosmetics. NutraIngredients.com is the key news source for the functional food & beverage and dietary supplement industries, whether it is a dispatch from the frontier of probiotic science, the latest health claim developments or in-depth new ingredient appraisal. Covering scientific, regulatory and industry issues, they offer a reference for all stakeholders in supplements and nutrition.


HempOmega(R)
HempOmega(R) is Naturally Splendid's proprietary omega ingredient, the Company continues to increase the commercial applications and therefore revenue opportunities through continued research and development. The research and development is being conducted at POS BioSciences specifically for functional beverage applications; through the Saskatchewan Agri-Value Initiative (SAVI) under the Canada-Saskatchewan Growing Forward 2 for ingredient application for products such as breads and nutritional bars; as well as product development at the Alberta Agriculture and Rural Development's Food Science and Technology Center (FSTC) in Brooks, Alberta for application in pet feed.

About Naturally Splendid Enterprises Ltd.

Naturally Splendid is a multifaceted biotechnology company that is developing, producing, commercializing, and licensing an entirely new generation of plant-derived, bioactive ingredients, nutrient-dense foods, and related products. Naturally Splendid is building an expanding portfolio of patents (issued and pending) and proprietary intellectual property focused on the commercial uses of industrial hemp and non-psychoactive cannabinoid compounds in a broad spectrum of applications.

Naturally Splendid currently has five innovative divisions: (1) Natera(R) brand of retail hemp superfood products currently distributed throughout North America and Asia; (2) Chi Hemp Industries Incorporated (Chii) is selling natural and organic hemp products through e-commerce (3) PawsitiveFX(R) brand of pet care products; (4) BCI Division of plant-derived bulk ingredients including patent-pending HempOmega(R); and (5) hemp-based cannabinoid nutraceuticals. The Company's advanced technologies, industry expertise, and strategic partners allow for the creation of customized solutions with a consistent focus on quality and sustainability.

For more information please e-mail info@naturallysplendid.com or call 604-673-9573

On Behalf of the Board of Directors

J. Craig Goodwin

CEO, Director

Contact Information

Naturally Splendid Enterprises Ltd.

(NSP - TSX Venture; NSPDF - OTCQB; 50N Frankfurt)

2435 Beta Avenue
Burnaby, BC, V5C 5N1

Phone: (604) 570-0902

Fax: (604) 570-0934

E-mail: info@naturallysplendid.com

Website: www.naturallysplendid.com

Forward-Looking Statements

Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control including, Naturally Splendid's ability to compete with large food and beverage companies; sales of any potential products developed will be profitable; sales of shelled hemp seed will continue at existing rates or increase; and the risk that any of the potential applications may not receive all required regulatory or legal approval. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.

NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

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