TPC reaffirms commitment towards saving Mahseer fish

MUMBAI: Tata Power has reaffirmed its commitment towards saving the Mighty Mahseer by initiating a new campaign titled ‘Save Mahseer, Save Us- Stop Water Pollution' under ‘Act for Mahseer’– largest and the most comprehensive campaign on Mahseer conservation.
"Through this new campaign, Tata Power encourages people to ‘Pledge’ to save the endangered species and reach out to a million people," an official said.The objective of this campaign for 2016 will be to focus on reducing water pollution and sensitizing towards importance of water bodies which will help saving fresh water habitats. The campaign will focus on different themes each month which will emphasize to address the issue of water pollution.
Said an official, "The overall objective is to drive more people to pledge for Mahseer and become a 'Fish Knight' who in turn would contribute through more socially engaging and actionable monthly engagement initiatives to stop water pollution." These activities include identifying a habitat that is conducive to Mahseer breeding in various city/state; recommending these destinations by sharing this information with others; undertaking and encouraging others to take simple steps like not polluting any water body and ideating on fund-raising initiatives in association with Tata Power.