Nearly Half Of Aussies Don’t Plan To Mark ANZAC Day: Study

Nearly Half Of Aussies Don’t Plan To Mark ANZAC Day: Study
B&T Magazine
By B&T Magazine



A study recently conducted by Lightspeed GMI, a leading global online research provider, shows only 54.4 per cent of Australians plan to mark ANZAC Day this year.

Although this is a lower than expected percentage, for those that mark ANZAC day they do so with deep reverence. For 83.6 per cent the day means remembering fallen soldiers, of which 33.3 per cent specifically remember a loved one who fought for Australia and 23.0 per cent remember a loved one who served in the military somewhere else. Just 12.9 per cent see it as a day off work.

The Top three ways that this segment of the population will mark ANZAC Day 2016 are;

1. With family

2. Dawn service

3. With friends

Again true to their main focus of the day, only 6.5 per cent plan to partake in two-up, suggesting this is more of a time of reflection than celebration or playing.

They were, however, more divided on the topic of ANZAC Day’s place as a public holiday. When reminded of some states not having a public holiday carried in 2015 due to it falling on a Saturday, 52.9 per cent agreed it was right and 47.1 per cent disagreed. Yet, there was more unity when asked why they reached this decision.

In agreement not to carry the holiday from a weekend;  “ANZAC Day is about taking the time to remember the fallen, if it falls over a weekend you don’t need a day off as you already have the time.”

In disagreement;  “Anzac Day, after Australia Day, is the most significant day in our calendar – a public holiday is fitting. After all we have public holidays for the Queen’s Birthday, that no longer have any meaning for Australians.”

Commonly throughout all of this feedback they felt the day was important but how to go about it was the influential factor of difference.

This was also reflected in the words most commonly associated with ANZAC Day;

anzac day study




Please login with linkedin to comment

lightspeed gmi nelson mandela sound in marketing

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]