How an Algorithm Aims to Replace RFPs in Marketer Search Process

Agency Geek wants to 'simplify the process'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Will agency search RFPs be replaced by algorithms? That's what Zach Pardes, the founder of Agency Geek, is betting as he launches a new networking technology to match marketers with agencies.

Agency Geek, which goes live today, allows marketers to post a free search proposal while agencies pay to submit a profile and fill out a survey of "intuitive questions" that details what they are like as client partners. Geek then uses a 100-point algorithm to come up with an initial list of compatible agencies for the marketer before the search progresses.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in