MUMBAI: D’lecta has  appointed Havas Worldwide as its creative partner for its dip cheese, slice cheese and cream cheese ranges. The brand will be handled by the agency's Mumbai office. The integrated mandate was won following a multi-agency pitch.

Confirming the appointment, D’lecta Foods managing director Deepak Jain said, “Havas understood the product and its creative demands and has presented an approach that is in sync with our product vision and ideology.”

Havas Worldwide India CEO Nirmalya Sen said, “With its commitment to innovation and great taste, D’lecta is well poised to give the long-established players in the category a run for their money. And we are delighted to have been chosen to partner D’lecta in this journey.”

Commenting on the association, Havas Worldwide Mumbai executive creative director Rayomand Patell added, “From the very first interaction, there was great chemistry in the room. Being a bunch of foodies, working on a cheese brand excited us tremendously. We look forward to making D'lecta a household name as respected as it already is in the food services space.”