To Understand the Eco-System in Digital Media Marketing ppt.
To Understand the ecosystem of digital media marketing” Main findings of this ppt are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report. I conclude my research by quoting again that “Brands can’t sustain without digital presence” Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
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To Understand the Eco-System in Digital Media Marketing ppt.
- 1. To Understand the Ecosystem of Digital Media Marketing By: Saurabh Giratkar M3146083 (31) Guided By: Prof. Saptarshi Bhaumick
- 2. Introduction to DMM • Marketing that makes use of electronic devices (computers) such as personal computers, smart phones, cell phones, tablets and game consoles to engage with customers. • Often referred as 'online marketing' or 'internet marketing' but, Internet marketing falls under the category of digital marketing.
- 3. Objectives • Primary objective The main objective of the study is to understand the consumer buying journey in Digital era. • Secondary objectives To know affinity in customers for collecting information before purchase. To determine out the media, which is most important in creating stimulus in Indians? To understand the media consumption of Indians. To understand post purchase behaviour of Indian
- 5. Some Basic Term in Digital Marketing • Understand the consumer buying behaviour of Indians. • ZMOT model by Google. • Cost –Per- Action (CPA), Cost- Per -Click (CPC), Cost- Per- Thousand (CPM), Pay- Per- Impression, Pay-Per-Inclusion, Pay-Per-Lead.
- 6. Findings from Survey • Indian customers are highly information seekers. • Advertisements have high impact. • More than 90% of the samples have a mobile or Smartphone and laptops or PC. • More than 90% of samples are noticing ads, among them 35% of samples noticed ads through online media, followed by Internet, TVC and Newspapers.
- 7. Conclusion • Indicates that the future of marketing is in the hands of digital media. • Customers are highly information seekers and digital media is the only platform for two-way communication between brands and customers. • Brands can’t sustain without digital presence.
- 8. THANK YOU !