Rocket Internet-backed fashion etailer Jabong's financials decreased further. The company reported (pdf) revenues of Rs 218.53 crore in the fourth quarter of 2015. This represented a decline of 19.3% from Rs 270.75 crore in the same quarter last year. The company also reported a gross merchandise value of Rs 377.73 crore, a decline of 19% y-o-y from Rs 465.61 crore. Gross loss for the company in Q4 2015, however, decreased to Rs 1.98 crore, from a loss of Rs 45.9 crore in the same period last year. The company reported an operational (EBITDA) loss of Rs 93.51 crore, down from a Rs 144.91 crore loss in Q4 2014. The company attributed the increase in profitability to better unit economics and reduced discounts. For the full year, revenues increased 7.1% to Rs 869.14 crore. The GMV increased 13.8% to Rs 1,502.9 crore. Net loss stood at Rs 46.74 crore compared to Rs 159.58 crore last year. The total number of orders in the period stood at 1.2 million, showing a decline of 41.5%, from 2 million in the same period last year. The total transactions in Q4 2015 was at 1.9 million, down 36.9% from 3 million in Q4 2014. Jabong reported Rs 3144 per order for the quarter ended December 31st 2015, down 20.3% from Rs 3943 per order for the same quarter last year. For the year, however, order value was up 24.3% to Rs 2783 per order in 2015, from Rs 2238 per order in 2014 and Rs 1967 per order in 2013 The company added the contribution of mobile share increased 32% in share of revenue.…
