PAS Awards 2016 Final Nominees Announced and presented in the table below:
NO. |
CATEGORY |
BRAND |
CAMPAIGN TITLE |
COMPANY |
AGENCY |
1 |
Banking & Financial Services |
Al-Habib Asan |
Aray Bohat Asan Hai |
Bank Al Habib |
Bond Advertising |
2 |
Banking & Financial Services |
Bank Alfalah |
Corporate Repositioning Campaign |
Bank Alfalah |
Ogilvy & Mather , Azad Films |
3 |
Banking & Financial Services |
Easy Paisa |
OTC Genercide Campaign |
Telenor Pakistan |
Adcom Leo Burnett, ID Creations |
4 |
Beverages – Cold |
Coca- Cola |
Coca Cola Music 2015 |
Coca Cola Export Corporation |
Soho Sq, Starcom Pakistan, Kinetic Pakistan |
5 |
Beverages – Cold |
Pepsi |
Khana Bane Exciting |
PepsiCo Pakistan |
Walter JWT,Proximity BBDO, Mindshare |
6 |
Food and Dairy |
Blue Band Margarine |
Bradman 2 |
Unilever Pakistan Limited |
Mullen Lowe & Rauf, Bullseye Communication, Mindshare |
7 |
Food and Dairy |
Dairy Omung |
Milawat Part 2 |
Engro Foods Limited |
JWT Pakistan, Bullseye BEDDB |
8 |
Food and Dairy |
Tarang |
Tarangbaaz |
Engro Foods Limited |
Adcom Leo Burnett, Starcom Pakistan |
9 |
Confectionery and Snacks |
Ding Dong |
3D Ding Dong Animated TVC |
Hilal Foods (Pvt) Ltd. |
Red Communications, Boost Communications |
10 |
Confectionery and Snacks |
Fresh Up |
Elaichi |
Hilal Foods (Pvt) Ltd. |
|
11 |
Confectionery and Snacks |
Kolson Snackers |
Sharing Ka No Scene |
Lotte Kolson |
Ogilvy & Mather, Orientedgeum |
12 |
Cosmetics and Personal Care (Men, Women and Children) |
Garnier Skin Naturals |
#LoseThePimplesNotYourMind |
Loreal Pakistan |
Adcom ZenithOptimedia, Red Publicis, Mooro |
13 |
Cosmetics and Personal Care (Men, Women and Children) |
Lifebuoy Soap |
Lifebuoy Time Before Iftar ( Breaking Fast) Time! |
Unilever Pakistan Limited |
Mindshare, Mullen Lowe & Rauf, The Missing Link |
14 |
Cosmetics and Personal Care (Men, Women and Children) |
Sunsilk |
Fashion Edition 2015 |
Unilever Pakistan Limited |
GollinHarris, RAKA Events, JWY,Empact Activations, Walnut Media,GroupM, Text |
15 |
Culinary |
Engro Onaaj Chakki Ata |
Bismillah Launch campaign 2015 |
Engro Eximp Agri Products |
Adcom Leo Burnett, Arrows ,Starcom,Spark Communications,Convex Interactive |
16 |
Culinary |
National Plain Spices & Salt |
National Kitchen Cabinet |
National Foods Limited |
IAL Saatchi & Saatchi |
17 |
Culinary |
Shan Recipe Mixes |
Khushiyan Chak Lo |
Shan Foods Pvt Ltd |
Ogilvy & Mather |
18 |
Hospitals, Healthcare and Hygiene |
Shaukat Khanum Memorial Cancer Hospital and Research Centre |
Sab Kuch Wapis Aa Sakta hey … Siwaye Zindagi key |
Shaukat Khanum Memorial Cancer Hospital and Research Centre |
Farigh Four |
19 |
Hospitals, Healthcare and Hygiene |
Shaukat Khanum Memorial Cancer Hospital and Research Centre |
Aao Tareekh Dohrayen … |
Shaukat Khanum Memorial Cancer Hospital and Research Centre |
Farigh Four |
20 |
Ice Creams and Deserts |
Omore Funsticks |
Fun Ka Endless Maza |
Engro Foods Limited |
Adcom Leo Burnett, Starcom Pakistan, Helium , Synite , Seeme Productions |
21 |
Ice Creams and Deserts |
Omore Tom & jerry |
Mauj, Masti aur Maza |
Engro Foods Limited |
Adcom Leo Burnett, Starcom Pakistan, Helium , Synite , Warner Brothers |
22 |
Media |
Jang Classifed |
Barson ka Aitemad |
Jang Media Group |
IAL Saatchi & Saatchi |
23 |
Media |
Ten Sports |
Wake Up Pakistan |
Ten Sports Pakistan |
N/A |
24 |
Media |
OLX |
Print Vs Classified |
OLX BV |
Mullen Lowe & Rauf, ID Creations, Bionic Films |
25 |
Telecommunication Hardware and Consumer Electronics |
Homage Inverter |
Jiyo Normal Zindagi |
R&I Electrical Appliances |
Arey Wah |
26 |
Telecommunication Hardware and Consumer Electronics |
Kenwood Inverter AC |
Inverter AC |
R&I Electrical Appliances |
Arey Wah |
27 |
Telecommunication Hardware and Consumer Electronics |
Samsung Galaxy Grand Prime |
Selfies Ban Jaye Grandfies |
Samsung Mobiles Limited |
Adcom Leo Burnett, Stimulus Productions |
28 |
Telecommunication Service Providers |
Ufone |
Hisaab Do 3 |
Ufone PTML |
Gameover, Tadpole Films |
29 |
Telecommunication Service Providers |
Mobilink |
Call Drop |
PMCL Mobilink |
IAL Saatchi & Saatchi Islamabad |
30 |
Telecommunication Service Providers |
Ufone |
Super Inami Offer |
Ufone PTML |
Gameover, Tadpole Films |
31 |
Textile, Fashion and Accessories |
Borjan |
Walk The Fashion |
Borjan Shoes |
Adcom Leo Burnett, Zenith Optimedia, 9.8 Films |
32 |
Textile, Fashion and Accessories |
Servis |
Sab Kuch Naya Collection – Winter Campaign |
Service Sales Corporation |
Red Communication Arts, Commtel Digital, Ad Dynamics, Maxus Global, Rocket Man Films |
33 |
Best in Digital |
Daraz.pk |
Black Friday |
Daraz.pk |
N/A |
34 |
Best in Digital |
Coca Cola |
Coke Studio 8 |
Coca-Cola Export Corporation |
Digitz |
35 |
Best in Digital |
Easy Paisa |
Black Friday |
Telenor Pakistan |
Adcom Leo Burnette, Starcom Mediavest Group, Xdynamics Media |
|
Best in Digital |
Garnier Skin Naturals |
#LoseThePimplesNotYourMind |
Loreal Pakistan |
Adcom ZenithOptimedia, Red Publicis, Mooro |
|
Best in Digital |
Pepsi |
Pepsi Meal |
PepsiCo International |
BBDO Pakistan |
36 |
Passion for Pakistan |
HBL |
Enabling Dreams, Samina Baig Campaign |
Habib Bank Limited |
J.Walter Thompson |
37 |
Passion for Pakistan |
Nestle |
Pyaray Pakistan |
Nestle Pakistan Limited |
Red Communication Arts, Maxus, Latitude PR, Heliumm, Bramerz, CoreMedia, Kinetic Pakistan, PakaPapita, ArtNoir |
38 |
Passion for Pakistan |
Ponds |
Ponds Miracle Journey 2015 |
Unilever Pakistan |
GollinHarris, TML/Raka, PHD |
39 |
BTL Activation |
7up |
7up Asal Foodies Food fest |
PepsiCO |
The Missing Link Pvt. Ltd |
40 |
BTL Activation |
Brooke Bond Supreme |
Supreme Eid Activation 2015 |
Unilever Pakistan |
Bullseye Communication,Ogilvy Pakistan,Mindshare Pakistan,Symmetry Digital |
41 |
BTL Activation |
7up |
Melting Vending Machine |
PepsiCO |
BBDO Argentina |
42 |
Media Innovation |
Bank Alfalah |
Rising Talent – Shah |
Bank Alfalah |
Media pulse, Ogilvy & Mather Pakistan |
43 |
Media Innovation |
Fair & Lovely |
Fair & Lovely Ka Jalwa |
Unilever Pakistan |
GroupM, Mullen Lowe&Rauf, PHD Omnicom Media Group, Six Sigma Productions, ARY Films |
44 |
Media Innovation |
Loreal Paris |
#ColorEverAfter |
L’Oreal Pakistan |
Adcom ZenithOptimedia,Lotus PR, Orient m McCann |
45 |
Platform Award – Best in TV |
Bank Alfalah |
The Rising Talent – Adnan Sarwar |
Bank Alfalah |
Ogilvy & Mather, Media Pulse |
46 |
Platform Award – Best in TV |
Homage Inverter |
Jiyo Normal Zindagi… Non Stop |
R&I Electric Aplliances (Pvt.) Ltd. |
AreyWah |
47 |
Platform Award – Best in TV |
Shan Recipe Mixes |
Khushiyan Chak Lo |
Shan Foods Pvt Ltd |
Ogilvy & Mather |
48 |
Platform Award – Best in Print |
Lifebuoy Soap |
Lifebuoy Time Before Iftar |
Unilever Pakistan |
Mullen Lowe Rauf, Mindshare |
49 |
Platform Award – Best in Print |
Dawn Spelling Bee |
The 11th Dawn National Spelling Bee – A Super Charged spelling Adventure |
The Dawn Media Group |
Creative Unit |
50 |
Platform Award – Best in Print |
Ufone |
Smart Handset U5A |
Ufone PTML |
Tadpole Films, GameOver |
51 |
Platform Award – Best in Outdoor |
7UP |
Asal Foodies – Mana lo Food ka Love |
Pepsico |
Core Media |
52 |
Platform Award – Best in Outdoor |
Kenwood Inverter AC |
Khush Raho |
R&I Electric Aplliances (Pvt.) Ltd. |
AreyWah |
53 |
Platform Award – Best in Outdoor |
Mountain Dew |
Neon is Here |
Pepsico |
Core Media |
54 |
Seasons Special |
Lifebuoy Shampoo |
Mother’s Day – Bond of Love |
Unilever Pakistan Limited |
Mullen Lowe &Rauf |
55 |
Seasons Special |
Shan Recipe Mixes |
Khushiyan Chak Lo |
Shan Foods Pvt Ltd |
Ogilvy & Mather |
56 |
Seasons Special |
Lifebuoy Soap |
Lifebuoy Time Before Iftar ( Breaking Fast) Time! |
Unilever Pakistan Limited |
Mindshare, Mullen Lowe & Rauf, The Missing Link |
57 |
Best in PR |
Coca-Cola |
Coca-Cola Book Bank |
Coca Cola Company Pvt. Ltd |
Asiatic Public Relations Network (Pvt.) Ltd. |
58 |
Best in PR |
Pepsi |
Lightening Up Lives |
PepsiCO |
JWT, BBDO, Mindshare |
59 |
Top Brand 2015 |
Coca Cola |
|
The Coca-Cola Company |
Soho Sq, Starcom Pakistan, Kinetic Pakistan, Digitz |
60 |
Top Brand 2015 |
HBL |
|
Habib Bank Limited |
|
61 |
Top Brand 2015 |
Knorr Noodles |
|
Unilever Pakistan |
Mullen Lowe&Rauf, Empact |