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The campaign includes the launch of limited edition packs of Pantene Pro-V’s range of shampoos and conditioners, featuring the Brit Award-winner’s signature.
Jo Vaughan, hair care brand manager at P&G, comments: “We are very excited about our partnership with Ellie Goulding as she perfectly embodies what Pantene Pro-V is all about – if you are strong on the inside, it will show on the outside.
“As a professional singer and performer, she puts her hair through a lot of heat styling and colouring that could easily leave it dry and damaged, however our Pantene Pro-V range provides all the science to keep it beautiful from the core. We expect increased levels of consumer demand thanks to our activity so recommend that retailers stock up now.”
Source: Procter & Gamble
