India Carbonated Drinks Market Overview 2016 Featuring Thums Up, Coca Cola, Pepsi, Sprite, Fanta, Limca & Mirinda - Research and Markets

Research and Markets has announced the addition of the "India Carbonated Drinks Market Overview" report to their offering.

According to India Carbonated Drinks Market Overview, Carbonated or aerated drinks account for more than 40% of the total non-alcoholic beverages market in India. A carbonated drink which comes out very cheap is one of the products that go with every segment of people in India.

Many brands that are present in the Indian market are Thums Up, Coca Cola, Pepsi, Sprite, Fanta, Limca, Mirinda etc. The major segment in the carbonated market is also done on the basis of flavours used i.e. Cola flavoured drinks, lime - lemon flavoured drinks, orange flavoured drinks and other drinks. Currently, the trend in terms of flavours is defined by lime - lemon flavoured drinks in India. In terms of end users, urban segment dominates the Indian carbonated non- alcoholic market with a significant market share. But gradually, rural segment is expected to take back on the market.

Region-wise, majority of the consumers hail from the West of India followed by the South where people experience the maximum heat. The harmful chemicals and the preservatives added have proven harmful to the people which are responsible for the declining sales of the carbonated drinks in the Indian market.

To face these challenges, the manufacturers are bringing new flavours and low- sugar diet drinks into the market which will help grab the declining growth. However, the carbonated drinks market in India is still expected to showcase a double digit growth in India in the coming five years.

Key Topics Covered:

1. Executive Summary

2. Global & India Beverage Market Outlook

3. Global & India Alcoholic Beverage Market Outlook

4. Global & India Non - Alcoholic Beverage Market Outlook

5. Global Carbonated Beverage Market Outlook

6. India Carbonated Beverage Market Outlook

7. India Economic Snapshot

8. Policy & Regulatory Landscape

9. Market Trends & Developments

10. Competitive Landscape

11. Strategic Recommendations

Companies Mentioned

- Coca- Cola India Private Limited

- PepsiCo India Holdings Pvt. Ltd.

- Parle Agro Pvt. Ltd.

- Manpasand Beverage

- Campa Beverages Private Limited

For more information visit http://www.researchandmarkets.com/research/2kthrc/india_carbonated

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