Ron Perelman's Revlon Ploy, Take 2
New CEO is a sign he wants to try again to take the cosmetic giant private.
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When a company's shares sink after introducing a new CEO, that usually means there's more to the story.
On Monday, Revlon announced a new chief executive, who cheerily pledged to bring "renewed growth" to the global cosmetics giant that has lagged competitors for years. Shareholders weren't so thrilled, through, sending the stock down as much as 13 percent at one point. (Shares ended the day down about 3 percent.)