Piramal Realty celebrates the rich history of South Mumbai with the Aranya Festival as new residential property in mumbai; it is on two consecutive weekends i.e. 05th & 06th of March and 12th & 13th of March 2016. With 32 theme gardens, the Aranya Festival promises to be a spectacular floral display of a million flowers that offer a unique opportunity for future Piramal Aranya residents to experience the bio-diverse landscape that they will enjoy at their residential complex.
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1. Quick Facts & Attractions:
Timings: 4:00pm - 7:00pm
Must See:
Subodh Gupta’s Installation - Ray
Byculla Soufflé: A light, sound and dance show
by Shiamak Davar troupe
Painter Prince: An exclusive exhibit showcasing
Raja Ravi Varma’s paintings
The Renaissance of Byculla: An exclusive
preview of the Aranya show flats at Piramal
Towers
Little Sultan & Little Badshah
Piano Concert
Concert by Indian Navy Jazz Band
Japanese Tea Ceremony by Rico Rico De
Children’s Play Area, Moon Walker & Tattoo
artist
The Fountain Inauguration
32 theme based gardens:
The Rickshaw of Roses
The Haveli of the Sea Horse
The Victorian Orchid Hunter’s Garden
The Maratha Horse garden
Babul-ul Hind Garden -Persian Gardens of
splendour, symmetry and poetry
The Wishing Well Fairy Garden
The Sheep on the Greens
Mrs. Potts from Beauty and the Beast
The Value House village and Train Garden
The Bullock Cart Garden
The Madiba Garden
The Arriba! Food for the Gods -Cocoa Garden
The Open Temple- The Buddhist Garden
The Altar of the world- The Portuguese Garden
The Lapland Garden
Saint Nicholas and Santa Claus
Brazil – The Landscape
The Royal Rath
Old Bombay Garden
The Italian Renaissance Garden
The Crystal Garden
The Garden of the Desert – The Colours of
Rajasthan
Make in India Garden
Toyland Garden
Ranthambhor – Wildlife Garden
The Fairy Garden
A Tale as old as time
Piramal Realty celebrates the rich history of South Mumbai with the Aranya Festival
Festival on two consecutive weekends i.e. 05th
& 06th
of March and 12th
& 13th
of March 2016
Preview of the luxurious Piramal Aranya show flats
Features Subodh Gupta’s grand installation – Ray - a cascade of gleaming pots and pans, tiffin
boxes and jugs tumbling down from a stainless-steel bucket seemingly suspended in the air.
Dazzling array of colours with 32 theme gardens, exciting dance performance – Byculla Soufflé –
by Shiamak Davar Dance Company and Painter Prince Raja Ravi Varma’s art collection
March 05, 2015, Mumbai: Few days after the exciting launch of Piramal Realty’s signature towers at
Byculla, Piramal Aranya, the real estate developer inaugurated the
Aranya Festival.
In line with Piramal Realty’s positioning as a lifestyle provider, the
Aranya Festival will celebrate the Piramal Aranya experience with
flowers, art, music and culture.
This Festival features Byculla Soufflé - a dance, light and sound
show by ace choreographer Shiamak Davar’s Dance Company –
that celebrates Byculla’s multi-cultural heritage. There will also be
a concert performance by the Indian Navy Jazz Band.
The Aranya Festival also hosts renowned artist, Subodh Gupta
and his majestic and surreal installation: Ray. This is a cascade of
gleaming pots and pans, tiffin boxes and jugs tumbling down from
a stainless-steel bucket seemingly suspended in the air that is a
visual representation of the horn of plenty - a symbol of
abundance and nourishment. Additionally, the Festival will host an
exhibition of works by one of the greatest painters in the history
of Indian art, Raja Ravi Verma.
With 32 theme gardens, the Aranya Festival promises to be a
spectacular floral display of a million flowers that offer a unique
opportunity for future Piramal Aranya residents to experience the
bio-diverse landscape that they will enjoy at their residential
complex.
Distinctively designed toy trains – Little Sultan & Little Badshah -
will run through the Festival celebrating the history of Byculla. The
Little Badshah is a tribute to David Sassoon, who was the
treasurer of Baghdad, leader of the Jewish community and one of
the largest mill owners in Mumbai.
There is an exclusive preview of the Piramal Aranya show flats at
Piramal Towers, where one can taste the real Byculla Soufflé, a
sweet mousse flavoured with different liqueurs, that was the pride
of The Byculla Club during the late 1800s.
Dr. Swati Piramal, Vice-Chairperson, Piramal Enterprises
said: “We, at Piramal Realty, are looking to constantly innovate
and do things differently for our residents. Aranya Festival is an
opportunity for us to celebrate Byculla”.
2. Anand Piramal, Executive Director - Piramal Group said: “Our constant endeavor at Piramal Realty is
to create spaces that reflect natural living and will significantly improve the quality of life of our customers
through outstanding design and highest levels of project execution. The Aranya Festival is a way of
reinforcing our commitment to create a strong bond between communities and a new perspective on
premier living. It’s our way of celebrating this city by rejoicing art, culture and its rich legacy”.
Highlights:
- Ray by Subodh Gupta: Subodh Gupta’s majestic sculpture entitled “Ray” that is also a metaphor for
India. The nation state, in its idealized form, is the large bucket poised at the top, from where a
fountain of subjects pours forth. These subjects come in a wide variety of shapes and sizes, but all
work together to hold up the nation state, to support its principals and ideals. The people are the
foundation of a nation, it is their strength and energy that allow the concept of the nation to exist, to
mold it into a vision which mirrors their diversity. The artist uses the most humble of materials, the
stainless steel kitchenware that is found in virtually every home in India, to convey his vision, his
hopes and aspirations which he shares with every Indian.
- Byculla Soufflé: In an inspiration to celebrate the rich history of South Mumbai, “The Byculla Soufflé”
is a dance, light and sound show by Shiamak Davar’s troupe. "The Byculla Soufflé" is also a much
known Edwardian dish. The dish was a pride of the Byculla Club in Bombay. It was a sweet mousse in
which layers of cream are flavoured with different liqueurs. The recipe is in the book dated 1880 - The
Byculla Club, 1833-1916, a history by Samuel T. Sheppard. It was served to the elite both British and
Indians at the Club in many great celebrations. You can taste the Byculla Soufflé at the Aranya
Experience Centre and see the Aranya Show Flats on the 9th floor of Piramal Towers
- Little Sultan & Little Badshah: These are mini toy trains designed to remind people of the rich
history of Thane & Byculla. Thane was the terminus for the first ever passenger train in India. On 16
April 1853, the passenger train service was inaugurated between Victoria Terminus and Thane.
Covering a distance of 34 km), it was hauled by three locomotives one of which was name “The
Sultan” which is now in the National Railway Museum. Inspired by this epic journey which celebrated
the importance of Thane we are creating “The Little Sultan” a locomotive a reminder of Mumbai’s s rich
history. Little Badshah is a tribute to philanthropist David Sassoon and other leading business men –
The Badshahs of Bombay who contributed to many important landmarks in Mumbai city.
- Themed Gardens: After two successful flower shows in Mahableshwar and Vaikunth Thane, an
attempt is being made to grow flowers in the heart of Mumbai. In the midst of a concrete jungle and
the hustle and heat of Mumbai, flowers remind you of an innate connection with nature and provide
bursts of life and colours of the spring festival
- Piramal Art Museum showcasing “A Painter Prince: Raja Ravi Varma Collection”: An exclusive
exhibit showcasing the works of Raja Ravi Varma at Piramal Museum of Art. Raja Ravi Varma was an
Indian artist from the princely state of Travancore, Kerala who achieved recognition for his depiction of
scenes from the epics of the Mahabharata and Ramayana. His paintings are considered to be among
the best examples of the fusion of Indian traditions with the techniques of European academic art.
Varma's paintings became an important motif in of the time, reproductions being found in almost
every Indian home. His exposure in the west came when he won the first prize in the Vienna Art
Exhibition in 1873. He is considered among the greatest painters in the history of Indian art. His work
brings together artwork from a variety of time periods in Ravi Varma’s life and from different parts of
the country that he visited in search of patronage and inspiration.
- The Main Street: The Main Street is an event space for the festival where jazz music, dance and light
shows celebrating the Aranya Festival will take place. At night, the Elektra Light festival with giant
lights of feathers reminiscent of the Krishna himself will help to celebrate the festival of spring- the
harvest bringing resurgence, revival and a fresh new spirit
****
3. About Piramal Aranya:
Piramal Aranya is Piramal Realty’s signature project located in Byculla. Spread across 7 acres, it presents a new
perspective on exceptional living in Mumbai. It will be one of the tallest developments in the city which will be upto 70
storeys, offering breathtaking views of the 60 acres of lush botanical gardens on the west and the picturesque Mumbai
skyline and Mumbai Harbour on the East. Crafted under the principles of universal design and making it suitable for
residents of every age, the project has international partners such as BuroHappold- World leaders in sustainable
design, EDSA- Lead landscape architects, Make Architects- Architectural practice based in the United Kingdom and
Hirsch Bedner Associates- Leaders in Hospitality Interior Design, based out of USA.
About Piramal Realty:
Piramal Realty is the real estate development arm of Piramal Group. Recently, Goldman Sachs and Warburg Pincus,
two international equity partners, have invested approx. USD 434 million in the company, at the entity-level, which is
the largest private equity commitment to Indian real estate.
The company aims to be the gold standard in design, quality, safety and customer centricity in both residential and
commercial real estate. Piramal Realty’s developments, while being cutting edge and contemporary, focus on
embracing a more intuitive definition of luxury, which celebrates nature, greenery, space, light, ventilation, art,
culture and community living.
Piramal Realty’s board includes Deepak Parekh (Chairman of HDFC), Nitin Nohria (Dean of Harvard Business School),
Robert Booth (former CEO of EMAAR Properties Dubai) and Subbu Narayanswamy (Director of McKinsey & Co. and
head of the real estate/infrastructure practice in Asia). The company collaborates with the world's leading
architectural practices, including HOK, KPF, and Make and partners with world-class contractors, such as L&T and
Eversendai.
Piramal Group is one of India’s leading conglomerates with interests in pharmaceuticals, financial services, information
management, glass packaging and real estate. It is founded by Ajay Piramal and has a market value in excess of
US$4 billion. Driven by its core values of knowledge, action and care, the group’s mission is “doing well and doing
good.” Piramal Foundation, the philanthropic arm, has initiatives in healthcare, education, water and women
empowerment across 19 states of India.
For media enquiries, please contact:
PIRAMAL GROUP
Akansha Pradhan/ Riddhi Goradia/ Paroma Bhattacharya
Tel: +91 22 3351 4082/ 4083/ 4099
akansha.pradhan@piramal.com/ riddhi.goradia@piramal.com/ Paroma.bhattacharya@piramal.com
PUBLIC RELATIONS CONSULTANT – MSL
Sumati Chaudhary/ Amrita R Verma
sumati.chaudhary@mslgroup.com/ amrita.verma@mslgroup.com
Tel: +91-22- 3368 0324 M: +91 9820918609/ +91 9833670419