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Bisleri ties up with Grofers to make Bisleri Pop available on platform
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Wednesday, 23 March, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d In a reflection of the growing popularity of e-commerce, Bisleri International is launching its four flavoured beverage range, Bisleri Pop, only on Grofers, an on-demand delivery service mobile platform. As part of the tie-up, every time a consumer clicks on Bisleri advertisements, he/she will be directed to the Grofers app.
Consumer packaged goods marketers are embracing a mix of m-commerce and new distribution methods to get closer to their consumers. Mobile apps are increasingly seen as a way to offer convenience and build consumer loyalty and hence this partnership is seen as a natural fit for both the brands.
Bisleri International, which has re-entered the soft drink segment, is launching its four variants, Limonata, Fonzo, Pina Colada and Spyci on the platform under the 'Bisleri Pop' portfolio.
Pina Colada is a fruity fizzy fusion; Spyci is a cola with a twist; Fonzo is a fizzy fruit flavoured drink; and Limonata is a stirring drink with taste of lime. The new range has been launched across the country priced at Rs 10 for 200 ml bottle, Rs 15 for 300 ml bottle and Rs 20 for 250 ml can.
Speaking on the tie-up, Jayanti Chauhan, director, Bisleri International, said, “We are very happy to announce our first exclusive tie-up with Grofers for Bisleri Pop. We are motivated by ways through which we can get closer to our customer. People have become tech-savvy and rely on mobile devices for almost everything. Offering a delivery service for our new launch is about meeting our customers with both convenience and connection and the added bonus of great taste!”
Speaking on the launch, Tapan Malhotra, VP, sales, Grofers, said, “We are excited to exclusively partner with a trusted brand like Bisleri for the launch of the new Bisleri Pop. We are seeing a remarkable transformation in the way India shops with brands now having unprecedented direct & instant access to consumers through our mobile app. Supported by a robust supply chain till the consumer’s doorstep, we will work closely with Bisleri to make Bisleri Pop the preferred drink for consumers this summer.”
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