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Entrepreneur to release new mobile brand

Tim Tebeila founder of Sekoko group in his office in Sandton. Picture credit: PETER MOGAKI
Tim Tebeila founder of Sekoko group in his office in Sandton. Picture credit: PETER MOGAKI

Tebeila, who is scheduled to launch his smartphone product either in April or May, said this during an interview with Sowetan yesterday.

Sekoko Mobile, the subsidiary of Sekoko Group, last year subcontracted Making Mobile, a manufacturer based in Robertsham, Johannesburg south, to create the product, and currently has the capacity to produce 22 500 smartphones a month.

"We want to produce 750 000 smartphones per month, which means I will have the capacity to supply neighbouring states with the phones. But in order to do that, I will need support from government and the department of trade and industry will need to give our firm tax holidays and tax incentives," said Tebeila, the founder of Sekoko Group, which has subsidiaries in mining, insurance and information and communications technology sectors.

"We came up with the brand and design of the smartphone and looked around for a company to do the manufacturing for us based on our design and brand," he said.

"We subcontracted Making Mobile last year while Sekoko Mobile started working on the design and specifications of the mobile product three years ago," said Tebeila.

He said he has embarked on international roadshows and companies in the US, Nigeria, Namibia, Democratic Republic of Congo, South Sudan, Gabon, Jamaica, Spain have already expressed interest in distributing the product.

Tebeila said he has formally informed the Department of Trade and Industry about his product but was yet to receive feedback.

The Sekoko Mobile smartphone will be introduced into the market at R2 000 per handset, boasts a camera supplied by Sony and runs on an Android operating system.

Tebeila started Sekoko Mobile in 2013 as part of diversifying his business. He said the smartphone was currently undergoing tests by network operators with an aim to see it on their shelves soon.

He said although the short-term goal was to sell and distribute the phone through the established networks, his long-term goal was to establish his own network.

Small entrepreneurs will also have the opportunity to acquire franchising rights.

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