Andy Alagappan, COO of Epromotionz.net, Interviewed for Business Innovators Radio on the Topic of Digital Services

Showing up in search engine results sounds like a simple process, but there are hundreds of criteria that search engine algorithms use to determine which websites to list on the results page. Learning how to structure a website and its content to meet this criteria as well as keeping abreast of the almost constant algorithm updates has become a science. It’s a task well outside the skillset of most business owners who are usually busy enough running their business. Andy Alagappan founded EPromotionz to handle this enormous task for business owners, so they can harness the business-building power of the internet without taking precious time away from their business to do it.

EPromotionz is celebrating its ninth anniversary of helping businesses succeed. In that time, it has helped more than one thousand small business owners, a fact Alagappan is particularly proud of. When he first opened the business, he only offered web design. With the advent of Web 2.0, as more businesses made the move online and built a web presence, he quickly saw that his clients were going to need much more than a great site, they were going to need a way to stand out from the crowd. Search Engine Optimization and Pay per Click advertising were the means to do that, so he devoted himself to mastering both. Epromotionz has since added Content Creation and Social Media Marketing services in order to provide a full spectrum of inbound marketing services. As the company expanded its services, it also expanded its reach and now serves an international market.

Alagappan attributes a good deal of the success EPromotionz has enjoyed to the fact that he understands the business from both sides. Before launching EPromotionz, he owned a digital printing business in downtown Houston specializing in trade show graphics. It required huge capital investment to stay on top of his market and it was very difficult to measure results. He wanted his clients’ experience to be different, so EPromotionz uses extensive analytics to inform decisions and measure results so clients always know their return on investment. His mantra is “Consistent Improvement”.

Andy stated, “Our “magic”, as mentioned before, is that we obsess over high ROI and proven value through analytical services. We’re determined to provide the best possible value for our customers. As far as current offers go, we offer free web presence reports, and analysis of two competitors for online strategies. I can confidently look a businessman in the eye and say “I can help you for being found online for your services and generate inbound leads for you”. I came to this realization by focusing and specializing in online marketing. I deliver results to my clients and I practice what I preach.”

To find out more about Andy Alagappan and EPromotionz go here. To hear the full interview go here.