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JOD KAFTAN / CHRIS CHANDLER WORLD IA DAY 2/20/16
WHY THE IA’S JOURNEY MUST BE A HEROES JOURNEY
FEARLESS FUTURES
JOD KAFTAN I CHRIS CHANDLER
WORLD IA DAY 2/20/16
PART 1 PART 2
The Big Yes &
The Moral Hypothesis
Unleash Your Superhero:
Have Fun with the Flux
By Jod By Chris
CONTENTS
PART 1
BIG NO BIG SHRUG BIG YES
BIG NO
Life is in decline—a slow process of
purgatorial retrograde
SPENGLER
BIG SHRUG
The universe is simply a neverending
cycle of decline and ascent
ARISTOTLE
BACON
BIG YES
Humankind is progressive with an
onward and upward ascent
Goal: Make healthcare in America
a right and not a privilege
PART 1
I got on a project…
PART 1
How did that resistance impact my
work and view of life?
What was my resistence to
the project goal about…?
PART 1
If I believed that life should exist
and that people together could also build a
sustainable, brighter future…
How would that impact this project?
“If you really think things are
getting worse, you’re going to
grab everything you can while
you can, but if you think
things are getting better you
invest in the future.”
PART 1
—STEWART BRAND
In Design, We Need More
Than Simply a “Vision”
We Need a Moral
Imagination
PART 1
Design and Innovation are About 1) Making Something
From Emerging Truths and 2) Realizing Preferred Futures
PART 1
PART 1
BUSINESS
OUTCOME
CREATE
ASSUMPTIONS
PROBLEM
STATEMENT
HYPOTHESIS MAKE TEST
Insert Before and Long After….
MORAL
HYPOTHESIS
Vision Must Come From More Than Just
a Business Outcome, But From a Moral Hypothesis.
Think Like a Founder,
Not a Designer
PART 1
Designers Inherit
Problems, Founders
Define Them
Think Like a Founder,
Not a Designer
PART 1
Designers Inherit
Problems, Founders
Define Them
Design Of Business
Design For Business
Business Model Change
Innovation
"Get deeply, intensely curious about
what the world wants and needs. Ask
yourself what you have the potential to
offer that is so unique and compelling
and helpful that no computer could
replace you, no one could outsource
you, no one could steal your product
and make it better and then club you
into oblivion (not literally)."
PART 1
—JUSTINE MUSK
“There’s physical courage. For some
reason, I have physical courage. But
really if you think about it that’s nothing
compared to moral courage. If I don’t
have the moral courage to challenge
authority, to write about things that are
maybe going to have reprisals on my
career—If I don’t have that moral
courage we don’t have journalism.”
PART 1
—JAMES FOLEY
PART 2
DATA
INFORMATION
KNOWLEDGE
WISDOM
ENGINEER
ARCHITECT
DESIGNER
CHOREOGRAPHER
T H A N K
Y O U

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Jod Kaftan -- Fearless Futures: Why the IA's Journey Must Be a Heroes Journey

  • 1. JOD KAFTAN / CHRIS CHANDLER WORLD IA DAY 2/20/16 WHY THE IA’S JOURNEY MUST BE A HEROES JOURNEY FEARLESS FUTURES JOD KAFTAN I CHRIS CHANDLER WORLD IA DAY 2/20/16
  • 2. PART 1 PART 2 The Big Yes & The Moral Hypothesis Unleash Your Superhero: Have Fun with the Flux By Jod By Chris CONTENTS
  • 4. BIG NO BIG SHRUG BIG YES
  • 5. BIG NO Life is in decline—a slow process of purgatorial retrograde SPENGLER
  • 6. BIG SHRUG The universe is simply a neverending cycle of decline and ascent ARISTOTLE
  • 7. BACON BIG YES Humankind is progressive with an onward and upward ascent
  • 8. Goal: Make healthcare in America a right and not a privilege PART 1 I got on a project…
  • 9. PART 1 How did that resistance impact my work and view of life? What was my resistence to the project goal about…?
  • 10. PART 1 If I believed that life should exist and that people together could also build a sustainable, brighter future… How would that impact this project?
  • 11. “If you really think things are getting worse, you’re going to grab everything you can while you can, but if you think things are getting better you invest in the future.” PART 1 —STEWART BRAND
  • 12. In Design, We Need More Than Simply a “Vision” We Need a Moral Imagination PART 1
  • 13. Design and Innovation are About 1) Making Something From Emerging Truths and 2) Realizing Preferred Futures PART 1
  • 14. PART 1 BUSINESS OUTCOME CREATE ASSUMPTIONS PROBLEM STATEMENT HYPOTHESIS MAKE TEST Insert Before and Long After…. MORAL HYPOTHESIS Vision Must Come From More Than Just a Business Outcome, But From a Moral Hypothesis.
  • 15. Think Like a Founder, Not a Designer PART 1 Designers Inherit Problems, Founders Define Them
  • 16. Think Like a Founder, Not a Designer PART 1 Designers Inherit Problems, Founders Define Them Design Of Business Design For Business Business Model Change Innovation
  • 17. "Get deeply, intensely curious about what the world wants and needs. Ask yourself what you have the potential to offer that is so unique and compelling and helpful that no computer could replace you, no one could outsource you, no one could steal your product and make it better and then club you into oblivion (not literally)." PART 1 —JUSTINE MUSK
  • 18. “There’s physical courage. For some reason, I have physical courage. But really if you think about it that’s nothing compared to moral courage. If I don’t have the moral courage to challenge authority, to write about things that are maybe going to have reprisals on my career—If I don’t have that moral courage we don’t have journalism.” PART 1 —JAMES FOLEY
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  • 36. T H A N K Y O U