Effective Digital Marketing to generate Business - CII MSME Conference
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Talk on Effective Digital Marketing to generate Business delivered by Vikas Chawla at the CII Micro, Small & Medium Enterprises Conference on 9th Oct 2015 in Chennai, India
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Effective Digital Marketing to generate Business - CII MSME Conference
- 1. Effective Digital Marketing to Generate Business CII MSME Conference 9th Oct 2015
- 6. Population: 1241m TV: ~150m Households Mobile: ~886m Internet: ~360m Putting India in perspective – only 30% population online (36% penetration in urban & 6% in rural)
- 7. 70% usage is via mobile + the internet speed is still very low
- 8. How are businesses & brands marketing via digital media?
- 9. What is digital marketing? Is it relevant more than ever before ? Digital Marketing to be Integrated Social Media Marketing Digital & Mobile Advertising Search Engine Optimisation User friendly & Responsive Website
- 10. What is digital marketing? Is it relevant more than ever before ? User friendly & Responsive Website
- 11. Website is the first step to your digital presence
- 12. Responsive website design is a must
- 13. Right user experience – make it easy for them to become customers
- 14. Right user experience – drive them to convert
- 15. Heatmap to understand user behavior on website homepage
- 16. What is digital marketing? Is it relevant more than ever before ? Search Engine Optimisation
- 17. Then you need to be searchable so that your business can be found
- 18. It can be complex but focus on the important things first
- 19. Search Engine Optimisation & Content is key Organic Traffic & Conversion Growth Selection of Themes, Keywords Continuous On-page and Off-page SEO Content Plan Social Media + Ad Traffic + Website UX • Address on-page issues • Continuous Off-page Quality Link building • Clear and differentiated content strategy to drive organic traffic • Social Media: Driving Social Shares and Links/Mentions • Driving quality inorganic traffic with high conversions has strong positive correlation with SEO traffic • Keyword and Competitor Research to identify opportunities
- 20. Have useful content for your customers & you will rank better
- 21. Have useful content for your customers & you will rank better
- 22. How does Influencer marketing work?
- 23. Some recent influencer marketing campaigns
- 24. External Bloggers can be engaged to review the series to create viralityExternal Bloggers can be engaged to review Sample Review of Raintree Hotel Chennai Sample Review of Gehna Jewellery Store in Chennai
- 25. What is digital marketing? Is it relevant more than ever before ? Social Media Marketing
- 26. • Communicate the brand story and establish a connect with the target audience Brand Story • Develop content to create virality and social sharing • Videos • Images • Blog Content Content • Leverage the right social media platforms Social Network • E.g. HospitalKhoj, Helping Doc, WhatClinic platforms where HealthCare companies can be listed • MagicBricks etc 3rd Party Platforms Social Media can be critical in brand building and visibility
- 27. Depending on the business different platforms need to be leveraged
- 28. Fun & Relevant content works best rather than just product
- 29. Fun & Relevant content works best rather than just product
- 30. Zomato does this very well
- 31. Lots of opportunities for Innovation in Social Media
- 32. On Twitter its about real time conversations
- 33. Run social media campaigns to engage with the user #CutestCouple contest In days leading up to Valentine’s Day Special Feb Issue, we launched a nation wide contest called the #CutestCouple Contest. We requested couples from around the world to send in a picture that is quirky & unique. We in turn, uploaded the picture on a single album and winners were selected using a combination of number of likes and uniqueness of the picture.
- 34. What is digital marketing? Is it relevant more than ever before ? Digital & Mobile Advertising
- 35. It’s a Google World
- 36. How does Retargetting work A user visits your website and may or may not complete an action Google/Adroll places a “cookie” in this user’s browser to show they visited your website The user leaves your website and navigates through other websites on the Display Network The “cookie” triggers your ad to show on these sites. This gives you another chance to advertise to this user
- 37. Facebook can still be very effective
- 38. Use free Analytics tools to track Who are they? How are they getting to your site? What are they doing once they get there? When are they visiting?
- 39. Q&A My Email: vikas@socialbeat.in Twitter: @jvchawla