Why the girls from God's Own Country are a rage in T'town

Well, it's no news that Tollywood has cemented its reputation as an industry that imports its actresses from other states. Looks like the latest rage in T'town is casting girls from God's Own Country.
Be it Malavika Nair who debuted in Yevade Subramanyam or Keerthy Suresh who made an impressive start with Nenu.. Sailaja' or Anupama Parameshwaran who has three big projects ' Majnu (remake of Premam), Ravi Teja's next and Nithiin's A..Aa ' up her sleeve, these girls are all set to take over the Telugu cinema screen this year. The list just doesn't end there as the likes of Pearle Maaney, Niveda Thomas and Namitha Pramod are all set to make their debuts soon. Although not technically a Malayali, Isha Talwar, who is a common face in Mollywood films, is also gearing up for her second film.
So, what makes Malayali girls so desirable? From their extraordinary acting skills to the fact that these faces are closer to a Telugu ammayi than someone from the North are the reasons say our filmmakers.
Director Veerabhadram who has cast Namita Pramod for his upcoming film Chuttalabbayi, shares, 'In my search for the leading lady, I auditioned many girls, but didn't find the perfect face till I saw Namita. I was in search for someone who wasn't just good looking but also very talented. She fit the bill perfectly.'
However, seeing Malayali girls cast as the leading ladies opposite stars isn't really new to Telugu audiences. Afterall, there has been a cluster of some remarkable actresses from Kerala. While Nayantara knows just how to strike a balance between glamourous films and content-based cinema, Nithya Menen has carved a niche for herself. Girls like Amala Paul, Priyamani, Asin and Mamta Mohan Das have also managed to set the bar pretty high, along with Poorna and Catherine Tresa, who have also brought a fair share of talent.
With acting taken care of, the next on the criterea is of course the looks. In fact, when director Nandini Reddy saw Malavika at the audio launch of Yevade Subramanyam, she found her face and eyes very appealing. Well, it isn't a surpirse then that the director then chose to work with her upcoming film Kalyana Vaibhogame.
Director Kishore Tirumala who cast Keerthy Suresh in Nenu.. Sailaja... also echoes similar views. 'I think it's the eyes. They have striking eyes which express emotions,' he explains, adding, 'As for Keerthy, she can pass off as a Telugu ammayi and that worked wonders.'
For the girls, Tollywood is a sea of opportunities. 'Telugu film industry is very open to new talent and if we prove ourselves with the work we do, the opportunities are endless,' enthuses Isha Talwar, who will be seen in Nara Rohit's Raja Cheyi Veste.
Anupama Parameswaran, who is sweeping up roles here now, says that the industry allows the actresses the freedom to pick and choose. 'I come from an industry that doesn't prioritise glamour as much as Tollywood does. But I had the opportunity to carefully choose the roles that suited me. I have been assured that I will not be forced to wear skimpy clothes and that I will not have to do anything that makes me uncomfortable,' she shares.
Looks like the industry's abundance of scripts and the balanced bag of skill and looks that these girls bring to the table is working out well for both parties. We don't see the audiences complaining either!