Beauty and cosmetics company L’Oréal has teamed up with the Irish-based custom product solutions firm PCH to develop personalised beauty products and connected devices.
The first product to go to market under this relationship is the My UV Patch.
Unveiled at Consumer Electronics Show in Las Vegas, the My UV Patch – which will be marketed under L’Oréal’s La Roche-Posay Skincare brand – is the first-ever stretchable skin sensor available to consumers.
L’Oréal and MC10 developed the technology, and PCH design engineered the product for commercial production.
Commenting on the deal, PCH CEO Liam Casey said: “The beauty and fashion industries have a unique role to play in developing and leading the wearables category.
“L’Oréal has embraced technology at the core of their operations. Personalisation is in its infancy, and will strengthen the consumer’s relationship with the brand, and lead to stronger customer loyalty.”
The global relationship will give L’Oréal access to the full PCH platform, including design engineering and development, supply chain management, manufacturing, packaging, fulfilment and distribution.
PCH works with many of the world’s best brands as well as start-ups.
Global Vice President of L'Oréal’s Technology Incubator Guive Balooch said the My UV Patch is the “first of many tech products that L’Oréal will develop with PCH, who is set apart by their ability to innovate and bring products to the market quickly.”
