E-Commerce a Game Changer for Indian Retail Market

BANGALORE: India is on its way to a steady economic growth and the surprising element is the growth in the e-commerce retail sector. With the use of technology the e-commerce portals have become an integral part of almost everyone’s life. In the recent times there is immense growth in countries SmartPhone market which reflects in the online customers. From households to auto mobile each and everything is available online without much effort which makes these sites popular among Indians. Reports, rediff.com

When it comes to retail market, imported clothes were a fantasy for most of the Indians. In order to purchase a good silk saree for a wedding people used to travel to Banaras or Kanchivaram. These travels were costly as well as required much time but the recent revolution in the e-commerce retail sector; one can purchase anything from any corner of the country for cheaper prices with return policies. This retail trend has made the life easier for the 2 tiers and 3 tier city people where there are large traffic jams and a busy work schedule.

Technology has led the way for this retail trend, with sophisticated portals, analytics, rule engines, artificial intelligence and machine-learning techniques, huge saleable cloud infrastructure and data centres changing the paradigm in an incredibly short period of time. For the small manufacturer and the artisan, e-commerce has been the biggest game changer.

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