Colors & Rishtey reopen Sunday morning slot with Chhoti Anandi

The animated series based on famous Anandi's character from Balika Vadhu will simulcast on Colors & Rishtey every Sunday at 10am, starting January 17

BestMediaInfo Bureau | Mumbai | January 5, 2016

Drawing inspiration from Anandi's appeal when she was a child in Balika Vadhu, Colors has associated with Sphereorigins to launch a home-grown animated series as a first-of-its-kind extension of a popular Hindi television character called 'Chhoti Anandi'. Taking the first step towards building its Sunday morning programming, Colors and Rishtey will simulcast 'Chhoti Anandi' starting January 17, 2016 every Sunday at 10 AM. The show will also be a first original programming for Free-to-Air channel Rishey which is expected to boost the channel's viewership with the fact that Sunday morning viewing is still a habit in rural markets.

In the run-up of the launch of the show, the channels have planned an extensive marketing and digital promotional strategy to create maximum recall among audiences across age-groups.

A first-of-its-kind, fun filled animated series will capture adventures of Anandi's playful childhood. Chhoti Anandi is an 8 year old brave, righteous child and an apple of everyone's eye. She is wise beyond her years and is known to find innovative and unique ways to solve problems of her village folks. The series will highlight her entertaining yet mischievous side as she explores innumerable escapades in the company of her friends in the by lanes of a village in Rajasthan.

Raj Nayak

Commenting on the launch, Raj Nayak, CEO, Colors, said, “Over the past 7 years, Anandi's character has appealed to viewers across the globe. Taking note of her sustained popularity, we have decided to launch a homegrown animated series Chhoti Anandi. This is for the first time on Indian television that a popular fiction show character is being adapted into an animated series. Through 'Chhoti Anandi', we plan to engage and strengthen our bond with the tiny tot audience and present a show that is visually appealing and entertaining at the same time.”

Chhoti Anandi and her pack of friends aka Chhote Sipahi – Nattu, Champa, Phuli and Chiku will be seen going on an adventurous joyride from Amazon Jungle, to the era of Dinosaurs, and also to the period when kings and queens reigned. Additionally, audience will get to see a similar backdrop, color and music as that of Balika Vadhu with an inspiring message for the viewers at the end of every episode.

Speaking about the concept of 'Chhoti Anandi', producer Sujoy Waddhwa, CMD – Sphereorigins, said, “It is a challenging prospect to translate a fictional character into an animated series like 'Chhoti Anandi' who is wise beyond her age and will question society's regressive norms. The show will not be an animated representation of the story of Balika Vadhu, but Chhoti Anandi's adventures. Chhoti Anandi's tales will encourage young viewers to learn life lessons in the simplest manner and put them to practical use. This series will be a delight to watch for the kids' audience and will cater to their entertainment need as this is the very first kind of animation show which will be shown on any GEC channel.”

Anish Patel, Founder and CEO of Hop Motion, added, “'Chhoti Anandi', our first association with Colors and Sphereorigins, is a very special project for us. It is the first time a popular television character has been adapted for an animated series. The brief was to maintain the inherent Indian-ness and the essence of Anandi's character in a fun manner, and we combined superior graphics with vibrant colours in the hope of providing viewers with an engaging proposition.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com