IBN7 launches special initiative 'Dilli ko saans lene do'

The campaign which started from December 24 will not only be a platform for discussions about the air quality in Delhi but also provide a reality check on measures being taken by the Delhi Government

BestMediaInfo Bureau | Delhi | December 28, 2015

New Delhi is a city with the most polluted air in the entire world. As the country's capital gasps for cleaner air, IBN7 has launched a special initiative - 'Dilli Ko Saans Lene Do' on the deteriorating air quality in the city.

While the discussions and the raging debate on the rising pollution are not new, the recent measures announced by the state government is the strongest official response yet to Delhi's worsening air pollution problem. Keeping in line with the commitment to bring forth the stories that affect the viewers, IBN7's special campaign – 'Dilli ko Saans Lene Do' will not only be a platform for discussions about the alarming situation but also provide a reality check on the latest measures taken by the Delhi government.

Starting from December 24, IBN7, in the first phase of the campaign, will have detailed discussions about the need and the impact of the measures proposed by the state government to curb the rising pollution levels in the city.  In the second phase, from January 1 to 15, the channel will do a reality check at various locations across the capital, evaluating the impact of the steps taken on air pollution and providing a clear picture to its viewers.

Sumit Awasthi

Commenting on the campaign, Sumit Awasthi, Deputy Managing Editor, IBN7, said, “The air pollution levels in Delhi have spiralled to alarming levels, literally choking the citizens of the capital. As a channel we have always believed in pushing the envelope when it comes to issues that directly impact people and it is this commitment that has spurred us to launch this campaign. ”

'Dilli ko Saans Lene Do' is being telecast daily from December 24, 2015, through the day, exclusively on IBN7

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Info@BestMediaInfo.com