As from January 1 2016, Manzoni will be managing national and local advertising orders for the website 'iLMeteo.it ', published in Italy by iLMeteo srl.
ILMeteo srl is the company that manages iLMeteo.it, coordinating the activities of the newly opened Weather Data Centre, which develops weather forecasting models and carries out scientific research using only private funding.
The top Italian entity in the field of weather forecasting, iLMeteo.it provides weather forecasting services for newspapers, radio stations and TV channels including Rai Uno - Linea Verde and Pagine Gialle. Important entities such as the Italian Navy, Autostrade per l'Italia, Trenitalia, Enel SPA, Acea, Enel Green Power, Enel Romania, E.on, Edison, Bottega Verde, Estra spa, Microsoft, Polo Universitario Savona, ASI, Cairo, Autogrill and Direct Line have chosen iLMeteo.it as their official partner for the supply and management of information relating to weather forecasts. As part of its supply of services, iLMeteo.it is extending its collaboration to the Espresso Group, with whom an agreement has been signed, which, apart from the sale of advertising on the website (for PCs and Mobiles) and on the App by Manzoni, also involves the supply by iLMeteo.it of all the weather services on the websites, in the printed titles of the Group and on the radio stations Deejay and Capital.
In Italy iLMeteo.it is the top weather website in the Audiweb ranking for the weather category with 9.3 million users per month, and is regularly in the top 20 brands of the Italian internet scene. (Source: Audiweb TDA, September 2015). The iLMeteo.it App, with 4.3 million unique users per month, is the Italian App most frequently downloaded and used by Italians who want updated weather reports. Overall, mobile usage of iLMeteo.it - App and mobile website - has reached 6.2 million users on a monthly basis. (Source: Audiweb mobile, September 2015).

Thanks to iLMeteo.it, Manzoni will strengthen the leadership of its digital portfolio, reaching over 17.6 million users per month and becoming, to all extents and purposes, the top digital concessionaire in Italy by number of users. (Source: Audiweb TDA, September 2015). Precisely because of this asset, Manzoni is developing new advertising products using Krux data management technology, which will enable advertisers to plan campaigns aimed at niche targets that are ultra-profiled in terms of socio-demographic profiles, interests, etc.
Advertising on iLMeteo.it guarantees advertisers ample coverage of a 360-degree target of all age groups, while at the same time enabling them to put in place dedicated planning strategies for hyperlocal territorial areas and using well-defined weather variables (meteo-targeting).

Manzoni will also benefit from synergies in local advertising and will be able to provide its customers with the design ability of iLMeteo.it, which will enhance the multimedia projects developed by the Fuori Format creative department.

Gruppo Editoriale L'Espresso S.p.A. issued this content on 2015-12-22 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2015-12-22 13:53:13 UTC

Original Document: http://www.gruppoespresso.it/en/press/gruppo-espresso-informs/gruppo-espresso-informa/documento/la-manzoni-concessionaria-de-ilmeteoit.html