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45% of Naukri’s total traffic is mobile: InfoEdge analyst call

Ecommerce and online classifieds company InfoEdge reported a net profit of Rs 33.91 crore for the quarter ended September 30th, 2015, registering a profit rise of 2.07% from the same quarter last year. The company continued heavy ad spends in the quarter which accounted for 26% of the total expenditure this quarter. In a call with analysts, InfoEdge's top management explained the company's performance. Here are some of the highlights: Naukri operating highlights: - The company added an average of 12,800 CVs daily, Naukri database stood at 44 million CVs - Average CV modifications stood at 185,000 every day, over 135,000 in Q2 last year - The company said it serviced 34,000 unique customers, up from 31,000 in Q2 last year, while in H1 (first half), it serviced 44,000 unique customers, versus 40,000 in H1 last year. It’s not clear what it means by serviced. - In Bangalore, Naukri India domestic corporate sales grew at 20-25% per annum, while non IT markets like Mumbai and Delhi grew at 15-20%. - Traffic share grew by 70% last year. Naukri mobile traffic is now at 55% of total traffic - Has more than 1,500 customers this year Naukri product updates: - Naukri launched a referral hiring manager/referral hiring portal which has a few hundred customers, an improved applicant tracking system, basic campus hiring solutions and campus hiring products for companies, and a service to help companies shortlist and screen resumes for e-hire. Bikhchandani: “We operate in all segments and a lot of our hiring on…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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