KFC Australia Launches Its 2015/2016 Cricket TVC Campaign
KFC Australia has today launched its 2015/2016 cricket campaign with a TVC re-introducing the ‘Home Cricket Ground’ or ‘the HCG’ – the celebrated home where Aussies can be themselves and enjoy the nation’s favourite summer pastime, cricket.
This year’s campaign is an evolution of the 2014/15 campaign that saw ‘the HCG’ concept introduced to the country. Across the summer, KFC will celebrate the HCG as the perfect place to be your self – where Aussies across the country can fuel their love of cricket and indulge in the joy of their own HCG traditions, comforts and rituals.
https://youtu.be/FuAG0dChnEw
The campaign launches today from Ogilvy Sydney, with a brand 45’ and 30’ TVCs plus also 2 product TVCs showcasing the Family Feast and introducing the Tower Stacker burger to the market. This will also be followed by the release of 2 further product commercials in late December.
Ogilvy Sydney group creative head, Shaun Branagan said: “Cricket’s our national game. It’s synonymous with summer and KFC is part of that summer ritual. Most Aussies watch cricket at home – hence our idea of the Home Cricket Ground, or HCG. Not only is the HCG much bigger than the MCG or SCG, it’s the one place where you can do what you want, be yourself and, of course, enjoy some KFC.”
This summer, players and fans within their respective HCGs will also be encouraged to showcase their activities using #theHCG across social media. Alongside the social campaign KFC and Mediacom has developed a fully integrated campaign across multiple channels and touch points, PR, in-ground, outdoor, digital, radio, POS and a partnership with Channel 9 and Channel 10.
Throughout the duration of the campaign, KFC is working with Shazam as the first advertiser globally to partner across both packaging and media touchpoints. This partnership will drive a truly connected campaign for consumers.
Nikki Lawson, CMO at KFC said, “For almost 15 years KFC has been supporting and celebrating cricket in Australia. We’re thrilled to be celebrating Australians’ HCGs and rituals, activities and fun that happens across the country. We see the HCG as a place where all cricket fans are free to be their true selves and we can’t wait to help deliver this with a number of new initiatives and KFC firsts.
“For the past five years, the KFC T20 Big Bash League has become synonymous with Aussie summer bringing energy and excitement to HCGs around the country. With even more stars recently confirmed from Australia and across the world, the 2015-16 season is set to be the biggest and best yet. We’re so excited for the league kicking off in January.”
To celebrate its partnership with cricket, KFC Australia, in association with Cricket Australia, has also created a series of cricketers’ stories featuring some of the country’s most loved cricket personalities including Steve Smith, George Bailey, Mitchell Starc, Shaun Marsh and David Warner. These short clips will show the players reminiscing about their own time spent within their HCG growing up. These will be exclusively aired with Channel 9 throughout the Commonwealth Bank Test Series against New Zealand and West Indies.
Throughout the summer, KFC will also execute their sponsorship at all KFC Big Bash League and KFC. International T20s games around the country, working with Channel 10 to broadcast all the action live.
CREDITS
Client: KFC Australia
KFC Marketing Directors, Group Meals: Angela Richards & Sally Spriggs
Marketing Manager, Group Meals: Nora-Kate O’Connell
Creative: Ogilvy Sydney
Creative Group Head: Shaun Branagan
Copywriter: Chris Ching
Art Director: Kate Shearer
Business Director: Leigh Bignell
Senior Account Director: Damien Pashby
Account Director: Kate Smith
Account Manager: Anna Michael & Madelin Robertson
Production: One20 Sydney
Director: Jason Wingrove
Producer: Alan Robinson
Head of TV Production: Rob Spencer
Agency Producer: Amanda Bennie
MARKETING MEDIA RELEASE
Social: Social@Ogilvy
Head of Social: Brie Stewart
Social Media Manager: Annie Chapman
Public Relations: Edelman Australia
Director: Jo Osorio
Account Director: Matt Ellenby
Account Manager: Harrie Jack
Branded Entertainment: Ensemble
Chief Executive Officer: Justin Ricketts
Events and Activation Director: Gemma Ni Maoltuile
Account Manager: Zara Speke
Media: MediaCom
Business Lead: Adele Burke
Group Director, Activations & Investment: Adriana Zaknic
Manager, Activations & Investment: Christina Cagorski
In store merchandising: Design Intoto
Account Director: Lisa Mitchell
Creative Director:
Latest News
Scroll Media Recruits Costa Panagos From Twitch
Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]
General Motors Snares Heath Walker From Scania
General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.
Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team
Think our hacks are living their sports journalist dreams vicariously through B&T? Confirm it with this reporting.
Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers
Concerned by global warming yet ran the fans non-stop over summer? Add to the guilt with this read.
Allied Nabs Nicola Gold From Pico International Dubai
Seasoned marketer relocates from Dubai to Sydney. Says the shopping's not as good but at least you can get a drink.
Nine’s Push For Gold, Silver & Bronze Ad Opportunities Could Break New Ground In Broadcasting
Nine insists that AI won't dominate its Olympics coverage. And not merely because Bruce McAvaney doesn't understand it.
TV Ratings (16/04/2024): Toxic City Girls Too Much For Farmer Bert
Fans calling out toxic behaviour on Farmer Wants A Wife, seemingly unaware that's the very premise of any dating show.
Kaimera Wins Afterpay ANZ Media Account
Have couriers even started to mention you're overdoing the online shopping? Probably best to avoid this Afterpay news.
Industry Reacts: Stuff Group Swoops In To Save 6pm News After Newshub Closure
As you'll read here, New Zealand's media's in a right state of flux. And nor have they forgotten 1981's underarm.
a2 Milk Launches “Only a2 Will Do’ Brand Platform In First Work From BMF
A2 milk drinkers tend not to bother everyone with their gut health issues & it's a lesson for vegans & the gluten-free.
Can You Recite It In Under 4 Seconds? Maccas Relaunches Iconic Competition With Modern Twist
Do you know what would make a fantastic ad? Drunk people at 3am trying to recite the ”two all-beef patties"
‘Liar, Liar’: Lehrmann Exposed As High Profile Defamation Case Comes To A Close
Having exhausted all avenues in his defamation case, is there only one option left for Bruce - reality television?
MECCA & Fendi Among Premium Advertisers For oOh!media Woollahra OOH Network Launch
If you've not been to the snooty suburb of Woollahra, the locals would like to thank you again for staying well away.
Yahoo Academy Announces Class Of 2024
This academy is strictly for "emerging leaders". Courses don't include 'sleeping at your desk' or 'bunking off early'.
Top 35 Media Leaders Announced For 2024 TikTok Agency Accelerator Program
Despite the ban threats, TikTok keeps marching on. Cementing its reputation as the Julian Assange of the tech.
AiMCO Announces First-Ever Diversity Webinar To Explore Inclusion In Influencer Marketing
Think influencer marketing's a little on the white side? This free webinar's for you. Sadly, it's not given TV ideas.