After Bihar elections debacle, PM Modi's office asks ministries to improve communication strategies with public

The Prime Minister’s Office (PMO) has asked all ministries to reach out to people and use all possible means of communication to inform them about the social welfare schemes initiated by the BJP government.

PM Modi's office took this decision in the wake of the party's rout in the Bihar assembly elections, reports Indian Express.

The communication dated November 14, signed by Nripendra Mishra, Principal Secretary to the PM, seems to be an attempt to battle the negative perceptions about the government, says the daily.

"It is very important for the ministries to take proactive measures to adopt a communication strategy which is more engaging with people, has better outreach and provides timely information to them," says the letter. Indian Express says its sources confirm that the letter was issued after a high level meeting about the Bihar debacle.

The letter speaks of devising a fresh and effective communication strategy especially to convey those initiatives of the government which affect the welfare of citizens.

"All important decisions must be disseminated by ministries/ departments through website updates, social media broadcast, press releases and when required through press conferences etc. The I&B ministry and various administrative ministries and departments have to be on the same page in terms of flow of information, especially when a major policy decision/ announcement of programme is in the offing," the letter says.