KUWAIT: Ooredoo Kuwait, a member of the international Ooredoo Group, announced today the partnership of its 'Nojoom' loyalty program with the Bahrain Exchange Company; a Kuwait leader in the business of foreign exchange and the international money transfers industry. The partnership comes in line with the 'Nojoom' external expansion strategy.

The 'Nojoom' loyalty program is an award winning program that rewards customers with points each and every time they use an Ooredoo service. These points are then redeemed in exchange for products and services that cater to customers' different needs. Today, Ooredoo is taking this program to the next level and granting customers the opportunity to benefit from their points by offering services under the 'banking and money transfer' category by collaborating with BEC.

Commenting on the partnership and its benefits to member, Mijbil Alayoub, Director of Corporate Communications at Ooredoo Kuwait said: "We look forward to our collaboration with BEC. This will allow us to further build on the great success we have witnessed so far with the Nojoom program, and more importantly, will present our customers with the opportunity to redeem their points outside of the direct telecom domain."

'Nojoom' members can redeem their points in exchange for BEC vouchers through the web portal or the call center, for amounts of KD 0.500, 1, 2, 3, 4 and 5. By visiting any of the BEC branches, members could claim the reward by sharing the reference code and the SMS voucher shared by Ooredoo.

Nojoom is the biggest telecom rewards program in Kuwait and is designed to enhance your daily life. Nojoom offers you a chance to earn points for the Ooredoo services you use and you can then exchange these points for a diverse range of rewarding experiences such as electronics, travel, leisure, restaurants and others.

Ooredoo's operations in Kuwait date back to December 1999 when it launched wireless services as the second operator. The company today provides mobile, broadband internet and corporate managed services tailored to the needs of customers and businesses. Ooredoo is guided by its vision of enriching people's lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential.