Godrej launches modular kitchen gallery brand
The brand made its debut in the up market neighborhood of Indiranagar in Bangalore. This is the first of six such stores that will come up across key metros nationwide by next year.
Spread over 2,000 sq.ft, the newly launched store in Indira Nagar will currently showcase three range of kitchen furnishing namely, Glacier, Neue and Melange — all of which will cater to the distinct requirements of consumers making cooking more enjoyable
Anil Mathur, COO of Godrej Interio said, “The growing upscale urban customer has traveled across the world and seeks the same level of premium products that are available in global markets. To cater to these customers, we have launched ‘Cuisine Regale’ that will make available world-class products and services in the kitchen furnishing segment. The main aim is not only to provide premium products but provide an entirely new experience for our customers but also to showcase their passion.”
The organized kitchen market size is approximately Rs 1,100 crore of which the premium segment constitutes about Rs 250 crore. The overall South India market for kitchen furnishing is about Rs 75 crore with Bangalore in the leading position. To cater to this huge market, Cuisine Regale will provide personalized services and turnkey kitchen solutions, a company statement claimed.
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