Coke Adds Fraud: Exposing the Beverage Giant’s Shady Research Practices
Dana Radcliffe, a professor of business ethics at Cornell University, recently wrote a Huffington Post blog post questioning whether Coke’s actions were consistent with its publicly espoused values, including honesty and respect for all its stakeholders.
I had a chance to ask Prof. Radcliffe his thoughts about the recent announcement by the University of Colorado, what it means for Coca-Cola and the ethics behind selling sugar.
Reynard Loki: What is the impact on Coca-Cola of the University of Colorado’s decision to return its gift? Is this just a bump in a rocky road, or does this development carry some significance?
Dana Radcliffe: Prior to this decision by the University of Colorado, two high-profile health organizations — the American Academy of Pediatrics and the Academy of Nutrition and Dietetics — which had together received $4.7 million from Coke, severed their relationships with the company. In light of the fact that, since 2010, Coca-Cola has distributed $120 million to various groups involved in health research and other efforts to combat the obesity epidemic, I would not be surprised to see more recipients declining further support from Coke. If a number of those organizations do follow suit, I think Coca-Cola will be forced to rethink its positions on the causes of the crisis and on what its role should be in trying to end it.
Philosophers stone – selected views from the boat http://philosophers-stone.co.uk
Source: http://www.philosophers-stone.co.uk/?p=5783
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