e-Lala Launched Only For Offline Traders


sdBENGALURU: Conference Of All India Traders (CAIT) has filed complaints against a number of e-commerce companies as they have violated many Foreign Direct Investment (FDI) rules.  A lobby of offline traders from across country was a worried lot, till few days back. Online business is increasing at unstoppable force and valuations of digital startups are skyrocketing every other day, according to trak.in. 

CAIT has launched their own ecommerce portal which will act as a melting point for more than 3.5 crore small traders spread all over the country. Named as eLala.biz, this new ecommerce portal coming from an influential lobby of offline retailers does have the power to make some major dents in the market. Urban development minister Venkiah Naidu has formally launched eLala.biz in Nagpur, where CAIT is headquartered.

E-lala aims at 50,000 traders to become their members by March in coming year. These sellers would have to pay a commission of around 3 percent to e-lala for every transaction they make, whereas other e-tailers take a huge margin from sellers, which is from 7-30 percent. As e-lala takes off, participating members will be asked to take stake in the company. The aim is to make it an online marketplace for small traders run by small traders.

CAIT has done the right thing by launching their own ecommerce portal, instead of opposing it; and it can be a classic case study of subduing your enemy without any fight.

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