Fun campaign for Candyman Jellicious' Orange flavor
Conceptualized by FCB Ulka, Bangalore, Candyman Jellicious the campaign is set in a museum with a T-Rex and a mummy dancing
BestMediaInfo Bureau | Mumbai | November 10, 2015
Having entered the fruit based jelly confectionery segment with Jellicious Strawberry, Candyman has introduced its second flavor, Jellicious Orange. Taking the 'wiggle-wobble' property forward, FCB Ulka has given a fresh twist to the brand idea, much to the merriment of kids all around.
The film revolves around a boy visiting a natural history museum along with his parents. When his dad's camera is taken away by the overtly stern curator, the boy decides to take things into his own hands. He tosses a few Jellicious Orange candies into the mouths of the artifacts, causing the T-Rex, a mummy and finally the curator himself, to do the wiggle-wobble dance.
Speaking about the new film, Dennis Koshy, Vice President, FCB Ulka Bangalore, said, “The Jellicious promise has always been that of being a fun starter. The category demands that the commercial not only appeal to the ttween, but also to the adult. The unusual setting adds to the fun image the brand has created for itself.”
Dharmesh Shah, Creative Director, FCB Ulka, Bangalore, added, “Our attempt was to make an entertaining and clutter-breaking ad. The T-Rex and the mummy dancing are sure to catch your attention. Also, the wiggle-wobble jingle is very catchy and complements the dance beautifully.”
The TVC:
Credits:
Client: ITC Foods
Brand: Candyman Choco Double Eclairs
Agency: FCB Ulka, Bangalore
Creative team: Dharmesh Shah, Ram Krishnan
Account Management: Mahesh Menon, B.Suraj Rao, Karan Nayar
Account Planning: Menaka Menon
Agency Producers: Alpa Jobalia, Sukirth Rao
Director: Raj Tambaku
Production House: Tobacco films
Producer: Rajneesh Sah