Athiya Shetty along with Vineet Jain, Managing Director - BCCL launch the ‘Femina Flaunt’ collection at Shoppers Stop in Mumbai

Shoppers Stop, in a unique ‘co-create’ and ‘co-own’ partnership with Bennett, Coleman & Co. Ltd. (BCCL) today launched ‘Femina FLAUNT’ fashion at its store in Juhu.
Femina FLAUNT is a fashion-forward brand featuring a premium chic range of clothing, shoes, bags and accessories. Priced between Rs 549 and Rs 5499, the range will be exclusively available at Shoppers Stop stores. The brand will be rolled out in 17 select stores across the country and on www.shoppersstop.com over the next 3-4 weeks.Designed for women who like to step out in style, this collection strikes the perfect balance between comfort and style.
The collection was unveiled by Athiya Shetty along with Vineet Jain, Managing Director, BCCL, and Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. The Femina FLAUNT Autumn-Winter 2015 collection has launched with over 125 styles, in two diverse fashion stories: one offers a ‘relaxed look with a street smart attitude’ while the other offers a sharp ‘desk to dinner’ look. Athiya said, “I am happy to be at Shoppers Stop for the launch of Femina FLAUNT. I totally love the vibrant colours, stylish silhouettes and chic vibe of the collection. It’s definitely going to be a fresh addition to my wardrobe.” Speaking on the development, Vineet Jain said, “Femina, one of our flagship brands has had a phenomenal bond with its readers, over the last many decades. Today, that relationship gets redefined, as Femina FLAUNT moves into their wardrobes. With Shoppers Stop as the partner, we’re confident of Femina FLAUNT’s path-breaking journey ahead.”
Speaking about the partnership, Govind Shrikhande said, “Femina FLAUNT is yet another addition to our stable of exclusive brand partnerships, reinforcing our commitment to providing customers a highly differentiated brand assortment. It is a trend-setting fashion-forward brand that fits seamlessly into our existing portfolio of aspirational fashion brands for women. We are confident that it will be a huge success with our discerning women shoppers.” Commenting on the range, Sandeep Dahiya, Director & Business Head – Brand Extension, BCCL, said, “We’re extremely happy to see our collective efforts leading to a range that’s in sync with current global fashion trends, while being mindful of the Indian women’s style sensibilities.” He further added, “We’re confident that while the design quality of this range will excite the consumers, the price points will leave them surprised.” The Femina FLAUNT range comprises styles that are modern and reinvent the colour palette with an array of autumn hues. Contour skirts, power and pleated dresses give work wear a chic twist. The collection also features a special edition premium ‘Evening’ line that includes sequin-embellished dresses and little black dresses. The brand is further complemented with a footwear range as well as stylish handbags from slings and bags to clutches and stylised backpacks.