The flagship marketing festival of MICA Ahmedabad, MINCANVAS 2015 saw over 200 student participants from some of the best B-Schools in India, including IIM Ahmedabad, Great Lakes, SIBM, SIMC Pune, JBIMS, NMIMS and Delhi College Of Commerce, who gathered to test their marketing mettle. The 3 day event drew to a close on Nov 1, 2015 with a musical feast at the lawns in the MICA campus.
With interesting marketing based events, an adrenaline pumping NBA Jam, fun informal events organized in association with sponsors and soul-lifting high-profile performances to keep the nights alive, MICANVAS 2015 catered to everyone.
The engrossing array of events ranging from MICA’s flagship ‘Last Manager Standing’ to ‘Metrotopia’, ‘Propaganda’, ‘Startup Monopoly’ and ‘I Ambush’, made sure that students participating in them had an interesting and challenging experience. Quizzes conducted by the student run quizzing club, ‘MiQuest’ and the student-run radio station , ‘MICAVAANI’ tested their marketing gyan, while informal events like ‘Angry Balloons’, ‘Ice-Creamathon’, ‘Biscuit Jenga’, ‘Treasure Hunt’ and ‘Challenge Accepted’ led to some fun experiences and created fond memories.
The evening of Day Three saw the final round of the gruelling marketing challenge, MICA’s flagship ‘Last Manager Standing’, an individual participation event that spanned across three days and over ten different rounds to crown the best manager.
The last round took place in a packed Mani Aiyer Auditorium, with six final contestants from IIM Ahmedabad, JBIMS and MICA. It was a testing group interview round, where candidates were made to pitch for themselves and were put in tricky situations and judged upon how they managed to provide real-time solutions to them. At the end of the final round, Prateek Trehan, a first year PGDM student from MICA was adjudged as the ‘Last Manager Standing’ and took home a cash reward of INR 1,00,000.
MICANVAS 2015 ended with a musical performance by Sachin-Jigar and Priya, playing at ‘Adrenaline’. Students made new friends, forged new experiences and took home many lessons scarcely available through mere classroom learning.
MICA is a premier school that focuses on strategic marketing and communication. It is the first residential institute in the country dedicated to creating Leadership in Strategic Marketing and Communication. The B school aims to assure delivery of Strategic Marketing and Communication solutions to the industry, government and community. The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment.
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