Honor 7 smartphone launched for Mideast in Dubai

Dubai - It is set to become Honor's best-selling device catapulting Honor to achieve 10 per cent market share in the region, according to the Chinese smartphone manufacturer.

Honor, the world's No. 1 smartphone e-brand from Huawei, has officially launched its new Honor 7 device for the Middle East market at Dh1,399 in Dubai on Monday evening.
It is set to become Honor's best-selling device catapulting Honor to achieve 10 per cent market share in the region, according to the Chinese smartphone manufacturer.
The new Honor 7 device will be available from 18^th October. Consumers can pre-register on www.HonorArabia.com for a promo-coupon worth Dh150 to use on their first Honor 7 purchase on Souq.com.

The device has already received global praise as a phone with all the high-end specs without the high-end price and has subsequently experienced huge success, selling out in China in just two minutes. Purpose-built for single-handed use, the Honor 7 packs a raft of game-changing smart functions and multimedia capabilities operated through its unique smart button and gesture-enabled fingerprint sensor.
Chris Sun Baigong vice president of Huawei Honor in the Middle East commented: "The Honor 7 clearly demonstrates our capability to offer young tech savvy consumers in the Middle East, a smartphone that far exceeds their expectations. Not only that, but due to our unique factory to consumer business model which eliminates the need for bricks and mortar stores, we can offer a phone that inspires action and creativity at a surprisingly accessible price."
The Honor 7 boasts a beautifully designed metallic, air brushed body with a 5.2-inch encasing as well as carefully positioned buttons and sensors that allow for single-handed operation. Its self-learning fingerprint sensor allows for rapid authentication and supports intuitive gesture controls that enables users to do everything from answer calls to take photos.
The Honor 7's 20 MP rear-facing camera, powered by a Sony IMX 230 sensor and Honor's PDAF fast-focusing technology is likened to having a professional SLR in the palm. The camera also offers easy to use tricks and features ranging from the Good Food mode, turning 'foodgasm' photography into a breeze, to a revolutionary light-painting capability through which users can construct vibrant artistic images, turning any amateur into a professional photographer in an instant.
abdulbasit@khaleejtimes.com