Athiya rocked red lips and nude eye makeup at AIFW

Innovation and confidence defined the Maybelline New York Show with Rohit Gandhi & Rahul Khanna at the India Fashion Week last weekend.
With strong structured silhouettes reflecting New York’s architectural masterpieces and its edgy expressive style, the designer duo enamoured the audience with a collection that perfectly complemented the brand’s latest innovations in makeup this season.The collection represented the brand’s values that empower women to express themselves, explore new looks, and follow their dreams. Talking about being the showstopper, Maybelline New York brand ambassador Athiya Shetty said, “It was an exhilarating experience for me as I walked down the ramp.
The gorgeous gown and the makeup using my favourite products like Color Sensational Velvet Matte and Nudes Palette was everything that I wanted for my look for this show. I am very excited to represent the brand as it captures New York’s energy, edge and style, and inspires women to define their beauty to express themselves. The makeup made me feel confident, empowered and fashion forward — something it aims to do with all women.” Maybelline makeup artiste Elton J Fernandez, who created fabulous looks for the show, said, “We created a captivating storyline of ‘A Day In The Life Of A Maybelline Girl’ with fresh dewy faces highlighting honest, elegantly defined eyes with just the versatile and fab Nudes Palette, juxtaposed with a bold, mood-enhancing coral on the mouth for the most part, mixing lipsticks from the Color Sensational Velvet Matte & Color Show range, while Athiya sported a striking matte red from the Velvet Matte range, as the look moved from day to evening. The skin was effortlessly clean and luminous, with soft contours to bring out her best features.” He added, “The brows were full, yet romantic, while lashes were curled with the Colossal mascara.
Eyes had soft contours in tones of soft brown with the eyelids highlighted to catch light and add dimension. The sides of the forehead, cheekbones, dip of the nose and inner corners of the eyes also had the same highlighter from the Dream range. The main feature of the makeup was bold lips in a matte yet velvety texture. Orange lips dominated the runway while Athiya closed the show with a young and vibrant red colour from the Velvet Matte range!” Thrilled with the success of their show, Rohit and Rahul said, “It’s been a spectacular run this season as the brand provided our inspiration for the runway and also brought onboard considerable expertise in terms of makeup and design. The collection is fresh and contemporary with structured silhouettes in mesh, light weight fabrics and silk organza, unique motifs, tone on tone embellishments and Rorschach embroideries.”
Using the brand’s latest launches in eye makeup and lip colours, Elton forecasted nude eye makeup and bright lips as the trend for the upcoming festive season. He added, “Softly contoured and luminous glowing skin, bold lips in a matte yet velvety texture, full brows, nude eyes with soft browns are the highlights of the season.”