We’re back from PubCon Las Vegas, inspired by the conversations we had and presentations we heard.
This year’s show featured insights from thought leaders spanning the digital realm, including Moz’s Rand Fishkin, Wordstream’s Larry Kim and Canva’s Guy Kawasaki. Each speaker touched on the importance of engaging an audience – through any marketing platform.
In line with the conference’s overall theme of social media and optimization, one resonating idea shared is that content needs to be created for your particular audience. This is important to keep in mind, because at present, only 12 percent of marketers are doing this effectively.
Couldn’t make it to the conference? We were keeping up with the chatter around different presentations on Twitter. Take a look at 16 of our favorite insights, sure to inspire your content marketing efforts:
"Content is king and distribution is queen." Love @djgeoffe's chess analogy. #pubcon @bingads pic.twitter.com/WtzRfHb0WR
— Mel Carson (@MelCarson) October 6, 2015
Consumers want to take an active role in their brand experience. Make customers a part of your brand, or lose them. @matt_siltala #Pubcon
— Caitlin K. Jeansonne (@qcait) October 6, 2015
emotion matters even more than logic and reason.
Don't make mistake of thinking this doesn't apply to B2B.
@djgeoffe #Pubcon #pubcon154
— Sha Menz (@ShahMenz) October 6, 2015
Millennials want to engage with brands on their own terms. Cross device is critical @daverothsays #Pubcon2015 pic.twitter.com/gxsiipsj4g
— Melanie Mitchell (@MelanieMitchell) October 6, 2015
If someone takes time to write about your business, PROMOTE the hell out of it @MurrayNewlands #Pubcon
— Michelle StinsonRoss (@SocialMichelleR) October 7, 2015
"#Google rewards the good folks in #SEO better than ever before."- @RandFish @Pubcon #Pubcon
— Bruce Clay, Inc. (@BruceClayInc) October 7, 2015
"Try everything – experiment, learn from failure." @prranch This is great advice!
— Meg Cooper (@megafterwine) October 7, 2015
If you are going to promote your social media on your site, make sure you're actually active ON social media @jenstar #Pubcon
— Casie Gillette (@Casieg) October 7, 2015
Content is the new currency – myth. Trust is the new currency @djgeoffe #Pubcon
— Stasi Richmond (@stasi74) October 6, 2015
You should never pay for parking, sex, or website traffic. With a little bit of effort, you can get it for free.
@larrykim #pubcon
— Greg Gifford (@GregGifford) October 7, 2015
ROI can’t be measured if you don’t know where your investment went. – @manamica #Pubcon
— aimClear® (@aimclear) October 6, 2015
Remarketing tip: Don't deliver ads that make people think you know more than you do. That's way too creepy @JohnWEllis #Pubcon
— SEOMike (@SEOMike) October 7, 2015
.@GuyKawasaki's most telling social metric: shares & RTs. Because people are putting their reputation on the line to vouch for you. #pubcon
— Caitlin K. Jeansonne (@qcait) October 6, 2015
I dig it. Have a good personal aura. #pubcon @melcarson pic.twitter.com/MT6JjenZtY
— Kenny Eliason (@NeONBRAND) October 6, 2015
You can't have enough segments.
You can't have enough remarketing lists.
You won't have 100% accuracy.
@jimbanks #pubcon
— Christi Olson (@ChristiJOlson) October 7, 2015
Create ads from the standpoint of one of 4 personas: Bearer of Bad News, Hero/Villian, Comedian, or Feel Good Friend @helen_edwards7 #Pubcon
— Larry Kim (@larrykim) October 6, 2015
