Micromax enters laptop market with Lapbook, priced at Rs 13,999

NEW DELHI: Foraying into the laptop segment, indigenous handset maker Micromax said it aims to garner 10% market share in the next 12-18 months.
Micromax, which will compete with the likes of HP, Dell and Lenovo, has priced its 'Lapbook' for Rs 13,999 that will be available from October 9 online at Snapdeal.
Powered by Intel quad-core processor, the Lapbook will come pre-loaded with the latest Windows 10 operating system.It comes with dual speakers, 11.6-inch display, 32GB inbuilt storage (expandable up to 64GB), 5,000 mAh battery and, a seven-day on-site service.
"The Lapbook is designed to cater the needs of young India in Tier II and III markets," he said.
"Micromax has always strived to bring the best technology innovations to close the gap between consumer needs and available devices," Micromax chief marketing officer Shubhajit Sen told PTI.
The Canvas Lapbook addresses the need of affordable computing, in line with the PM's Digital India initiative, he added.
"With our entry into the laptop category, we aim to drive the growth of the category and garner a market share of 10% in 12-18 months," he said.
According to industry body MAIT, the notebook market declined 15% to 5.81 million units in 2014-15 from 6.83 million units in 2013-14, impacted by burgeoning smartphone sales.
However, the industry body has forecast a 17% growth in notebook sales to 6.80 million in 2015-16.
Previously, Micromax has launched the second-generation Laptab that features a tablet with a detachable keyboard priced at Rs 17,999, which will go on sale on Amazon India portal from October 13.
Of the total PC market (desktops and notebooks), HP was the market leader with 25.6% share, followed by Dell (22.1%), Lenovo (15.8%) and Acer (11.5%) in 2014, according to data from research firm IDC.